GUEST SERVICES & PROGRAMS

175 | Show Me That You Know Me with Phil Rubin

GUEST SERVICES & PROGRAMS

A die-hard Saints fan, Phil knows a thing or two about loyalty. Over the course of his over 25-year career, he’s blended his education, experience and innovation to evolve the way businesses identify, retain and expand the value of their best customers. An impeccable leader with passion to spare, Phil founded the loyalty practice at Loyaltyworks, and led the spin-off and formation of rDialogue. Before all that, he was Group VP and General Manager at The Lacek Group—the loyalty marketing firm that is now a part of OgilvyOne.

Through the years, some of the world’s smartest companies including Delta Air Lines, American Express, Nike, Nordstrom, Citigroup, Mandarin Oriental Hotels, Kimpton Hotels & Restaurants, Cox Communications, Macy’s, Sprint and Brooks Brothers have sought Phil’s expertise and it’s no surprise why. He’s fiercely loyal to his craft, his clients, and his teams (both rDialogue & the Saints) and he’s managed to build a team of high-caliber marketers who share his integrity and dedication.

In This Episode, Phil Reveals …

  • Why loyalty programs came about, and their evolution over the last 25+ years.
  • What’s unique about Hospitality loyalty programs that requires a different approach than other industries and categories, and Phil gives examples of brands that are getting it right.
  • What loyalty marketing is, and going beyond the transactional data to create an experience that resonates with the guest on an emotional level.
  • Where small chains and independents fit in, and some of the opportunities and advantages they have over big brands.
  • How consolidation could ultimately impact the guest experience.

Resources & Links

Phil Rubin

rDialogue

GUEST SERVICES & PROGRAMS
  • 329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals

    Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.

  • 328 | Curb Appeal: Hotels’ refreshed images designed to attract road trippers

    Nearly 48 million Americans plan to travel over the Fourth of July weekend, predicts AAA. Most of them will drive and many of them plan to stay in hotels. What makes a travel consumer choose your hotel? Price can be a factor but so can the story the property tells through its online photos and its real-life curb appeal. First impressions of a hotel set the tone for the guest’s entire stay. Its roadside image is more important than ever as the lodging industry this summer hangs its hopes on a comeback driven by domestic travelers. Lodging Leaders podcast explores the importance of a hotel’s curb appeal as hoteliers think of ways to attract travelers seeking safety and assurance as the nation emerges from the coronavirus pandemic.

Back to Top