LODGING LEADERS
179 | Setting Your Hotel Apart from the Competition with Cynthia Bock
LODGING LEADERS
Cynthia Bock joined Waterton in 2010 and serves as senior vice president, business development for the hospitality platform. In this role, she is responsible for maintaining and expanding relationships with investors and operating partners related to third party management contracts. Prior to her current role, Cynthia served as senior vice president of sales and marketing, where she was responsible for all top line sales, marketing and revenue management efforts for the hospitality portfolio. She was promoted to senior vice president of development in 2017.
Prior to joining Waterton, Cynthia served as director of sales and marketing for Hyatt, Hilton and InterContinental Hotel Group hotels. She’s worked with full service hotel brands such as Hyatt Regency, Hilton Suites, Doubletree Guest Suites & Conference Center, Crowne Plaza Hotel & Conference Center, as well as focused service brands like Hilton Garden Inn and Doubletree Club.
Cynthia holds a Bachelor of Science degree in both Marketing and Public Relations from Bradley University in Peoria, IL.
In This Episode, Cynthia Reveals …
- This history of Waterton, their hospitality platform, and the mix of properties in their portfolio which includes both owned and 3rd party managed.
- WHY an owner would hire a management company, and what to look for (good and bad) to find the right management company.
- What sets Waterton apart from other third party management companies, and what you can expect after hiring them.
- And, Cynthia offered to provide a complimentary hotel assessment for the listeners so you can see where the opportunities for improvement and growth are. To get started, call or email Cynthia directly.
Resources & Links
FREE Hotel Assessment
- To take advantage of Cynthia’s offer for a complimentary hotel assessment, call her direct at 630.421.3742 or email her at Cynthia.Bock@waterton.com.
Cynthia Bock
- Email: Cynthia.Bock@waterton.com
- Phone: 630.421.3742
Waterton
LODGING LEADERS
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317 | Together Again: U.S. hotel industry begins to see return of small meetings
Ginny Morrison of Evanston, Illinois, is a 33-year veteran of Spire Hospitality, a hotel management company with a portfolio that spans coast-to-coast. As vice president of sales and marketing, Morrison saw the coronavirus pandemic decimate the meetings business. More than a year later, she’s witnessing a comeback as small-meeting planners are actively booking events for the last half of 2021 and beyond. As public health agencies expand COVID-19 vaccination programs across the U.S. and states ease up on public-gathering restrictions designed to keep the virus at bay, the hotel industry is seeing small meetings begin a comeback. In Episode 317, Long Live Lodging covers the state of the small-meetings sector and how hotels can grab their share of the meetings business during and post-pandemic. This report is part of our ongoing coverage about the coronavirus pandemic and its impact on the hospitality industry.
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316 | Pandemic Trailblazer: Hunter Hotel Investment Conference leads lodging industry’s 2021 event circuit
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.