LODGING LEADERS
179 | Setting Your Hotel Apart from the Competition with Cynthia Bock
LODGING LEADERS
Cynthia Bock joined Waterton in 2010 and serves as senior vice president, business development for the hospitality platform. In this role, she is responsible for maintaining and expanding relationships with investors and operating partners related to third party management contracts. Prior to her current role, Cynthia served as senior vice president of sales and marketing, where she was responsible for all top line sales, marketing and revenue management efforts for the hospitality portfolio. She was promoted to senior vice president of development in 2017.
Prior to joining Waterton, Cynthia served as director of sales and marketing for Hyatt, Hilton and InterContinental Hotel Group hotels. She’s worked with full service hotel brands such as Hyatt Regency, Hilton Suites, Doubletree Guest Suites & Conference Center, Crowne Plaza Hotel & Conference Center, as well as focused service brands like Hilton Garden Inn and Doubletree Club.
Cynthia holds a Bachelor of Science degree in both Marketing and Public Relations from Bradley University in Peoria, IL.
In This Episode, Cynthia Reveals …
- This history of Waterton, their hospitality platform, and the mix of properties in their portfolio which includes both owned and 3rd party managed.
- WHY an owner would hire a management company, and what to look for (good and bad) to find the right management company.
- What sets Waterton apart from other third party management companies, and what you can expect after hiring them.
- And, Cynthia offered to provide a complimentary hotel assessment for the listeners so you can see where the opportunities for improvement and growth are. To get started, call or email Cynthia directly.
Resources & Links
FREE Hotel Assessment
- To take advantage of Cynthia’s offer for a complimentary hotel assessment, call her direct at 630.421.3742 or email her at Cynthia.Bock@waterton.com.
Cynthia Bock
- Email: Cynthia.Bock@waterton.com
- Phone: 630.421.3742
Waterton
LODGING LEADERS
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346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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345 | ‘Rosy View of Future’: Hotel industry sees unleashing of pent-up investor demand
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.