179 | Setting Your Hotel Apart from the Competition with Cynthia Bock


Cynthia Bock joined Waterton in 2010 and serves as senior vice president, business development for the hospitality platform. In this role, she is responsible for maintaining and expanding relationships with investors and operating partners related to third party management contracts. Prior to her current role, Cynthia served as senior vice president of sales and marketing, where she was responsible for all top line sales, marketing and revenue management efforts for the hospitality portfolio. She was promoted to senior vice president of development in 2017.

Prior to joining Waterton, Cynthia served as director of sales and marketing for Hyatt, Hilton and InterContinental Hotel Group hotels. She’s worked with full service hotel brands such as Hyatt Regency, Hilton Suites, Doubletree Guest Suites & Conference Center, Crowne Plaza Hotel & Conference Center, as well as focused service brands like Hilton Garden Inn and Doubletree Club.

Cynthia holds a Bachelor of Science degree in both Marketing and Public Relations from Bradley University in Peoria, IL.

In This Episode, Cynthia Reveals …

  • This history of Waterton, their hospitality platform, and the mix of properties in their portfolio which includes both owned and 3rd party managed.
  • WHY an owner would hire a management company, and what to look for (good and bad) to find the right management company.
  • What sets Waterton apart from other third party management companies, and what you can expect after hiring them.
  • And, Cynthia offered to provide a complimentary hotel assessment for the listeners so you can see where the opportunities for improvement and growth are. To get started, call or email Cynthia directly.

Resources & Links

FREE Hotel Assessment

  • To take advantage of Cynthia’s offer for a complimentary hotel assessment, call her direct at 630.421.3742 or email her at Cynthia.Bock@waterton.com.

Cynthia Bock

  • Email: Cynthia.Bock@waterton.com
  • LinkedIn
  • Phone: 630.421.3742


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