LODGING LEADERS
179 | Setting Your Hotel Apart from the Competition with Cynthia Bock
LODGING LEADERS
Cynthia Bock joined Waterton in 2010 and serves as senior vice president, business development for the hospitality platform. In this role, she is responsible for maintaining and expanding relationships with investors and operating partners related to third party management contracts. Prior to her current role, Cynthia served as senior vice president of sales and marketing, where she was responsible for all top line sales, marketing and revenue management efforts for the hospitality portfolio. She was promoted to senior vice president of development in 2017.
Prior to joining Waterton, Cynthia served as director of sales and marketing for Hyatt, Hilton and InterContinental Hotel Group hotels. She’s worked with full service hotel brands such as Hyatt Regency, Hilton Suites, Doubletree Guest Suites & Conference Center, Crowne Plaza Hotel & Conference Center, as well as focused service brands like Hilton Garden Inn and Doubletree Club.
Cynthia holds a Bachelor of Science degree in both Marketing and Public Relations from Bradley University in Peoria, IL.
In This Episode, Cynthia Reveals …
- This history of Waterton, their hospitality platform, and the mix of properties in their portfolio which includes both owned and 3rd party managed.
- WHY an owner would hire a management company, and what to look for (good and bad) to find the right management company.
- What sets Waterton apart from other third party management companies, and what you can expect after hiring them.
- And, Cynthia offered to provide a complimentary hotel assessment for the listeners so you can see where the opportunities for improvement and growth are. To get started, call or email Cynthia directly.
Resources & Links
FREE Hotel Assessment
- To take advantage of Cynthia’s offer for a complimentary hotel assessment, call her direct at 630.421.3742 or email her at Cynthia.Bock@waterton.com.
Cynthia Bock
- Email: Cynthia.Bock@waterton.com
- Phone: 630.421.3742
Waterton
LODGING LEADERS
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262 | Strongest Link: Hotel procurement specialists keep supply chain connected
The coronavirus pandemic has disrupted the global supply chain. With most whole goods and components coming from China, the U.S. hospitality industry began to scramble in January to keep the supplies coming. Manufacturing has resumed in China as the crisis has reportedly eased there, but the outbreak has yet to reach its peak in the read more
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261 | Let’s Make a Deal: Coronavirus crisis alters hotel transaction landscape
The U.S. hotel industry has practically grinded to a halt in the wake of the coronavirus crisis. As Lodging Leaders shared in our previous report, Episode 260, hotel business performance has declined to unprecedented levels. Another area of the industry that the COVID-19 pandemic is impacting is hotel transactions. Properties remain on the market, but read more