LODGING LEADERS
179 | Setting Your Hotel Apart from the Competition with Cynthia Bock
LODGING LEADERS
Cynthia Bock joined Waterton in 2010 and serves as senior vice president, business development for the hospitality platform. In this role, she is responsible for maintaining and expanding relationships with investors and operating partners related to third party management contracts. Prior to her current role, Cynthia served as senior vice president of sales and marketing, where she was responsible for all top line sales, marketing and revenue management efforts for the hospitality portfolio. She was promoted to senior vice president of development in 2017.
Prior to joining Waterton, Cynthia served as director of sales and marketing for Hyatt, Hilton and InterContinental Hotel Group hotels. She’s worked with full service hotel brands such as Hyatt Regency, Hilton Suites, Doubletree Guest Suites & Conference Center, Crowne Plaza Hotel & Conference Center, as well as focused service brands like Hilton Garden Inn and Doubletree Club.
Cynthia holds a Bachelor of Science degree in both Marketing and Public Relations from Bradley University in Peoria, IL.
In This Episode, Cynthia Reveals …
- This history of Waterton, their hospitality platform, and the mix of properties in their portfolio which includes both owned and 3rd party managed.
- WHY an owner would hire a management company, and what to look for (good and bad) to find the right management company.
- What sets Waterton apart from other third party management companies, and what you can expect after hiring them.
- And, Cynthia offered to provide a complimentary hotel assessment for the listeners so you can see where the opportunities for improvement and growth are. To get started, call or email Cynthia directly.
Resources & Links
FREE Hotel Assessment
- To take advantage of Cynthia’s offer for a complimentary hotel assessment, call her direct at 630.421.3742 or email her at Cynthia.Bock@waterton.com.
Cynthia Bock
- Email: Cynthia.Bock@waterton.com
- Phone: 630.421.3742
Waterton
LODGING LEADERS
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301 | The Road Warrior Ahead: Business travel will come back ‘with a vengeance,’ say experts
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
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300 | 2020 Hindsight: Lodging Leaders reviews hot topics, gives sneak peek of what’s ahead
Long Live Lodging, an online multimedia news organization that covers the hospitality industry, found itself tossing aside its plans for news coverage late in the first quarter of 2020, when the coronavirus pandemic hit the U.S. and devastated the hospitality industry. The year turned out to be ground-breaking for Long Live Lodging, which developed the industry’s first live digital conference, and its podcast, Lodging Leaders, which increased its followers through timely, credible and balanced reporting on trends and issues driving the industry during the historic year. The company also won international recognition for its coverage of the COVID-19 crisis and its work as a whole. Long Live Lodging is a startup media company, formed in 2019, with Lodging Leaders, which was founded in 2015. In today’s report, we celebrate the podcast’s 300th episode. Podcast founder and co-host Jon Albano and co-host Judy Maxwell have a free-wheeling conversation in which they review the top podcasts of 2020 (Can anyone say ‘fair franchising’?) and give a brief preview of what the media organization plans for 2021.