Julia Felton is the Founder of Business HorsePower, which delivers leadership and team development to CEO’s, entrepreneurs and executives.
Julia is a veteran of the hospitality industry having been the creator the HotelBenchmark Survey which provided the lodging industry with monthly statistics on its performance. She took that business from an idea on a piece of paper to the global market leader providing data to hoteliers in all regions across the world, apart from North America. In 2008 that business was sold to STR and became STR Global.
Julia holds a degree in Hospitality Management and has also worked in a variety of luxury five star hotels across the world. She is an international speaker and a best-selling author.
Mentioned in this Episode
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.