LODGING LEADERS
184 | The Superpower of Persuasion with Jeff Tippett
LODGING LEADERS
Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications.
Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals, and empowers attendees to positively impact their organizations or businesses.
In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, and The League of Women Voters.
Jeff believes that we all live or die based on our ability to persuade.
In This Episode, Jeff Reveals …
- The superpower of persuasion, and the difference between persuasion and manipulation.
- How to help others find their win (so you win), and he offers some helpful tips for assisting an unhappy guest.
- The correlation between how customers view a given brand … and how they consider that brand when they book in the future, and how we can make a memorable connection with a guest that leads to brand loyalty.
- How to position your messages so that people say yes, and how to craft a call to action that people can’t resist.
- A heartfelt story of his experience with an international adoption, and he connects that profound message for people within the lodging industry.
Resources & Links
Jeff Tippett
LODGING LEADERS
-
241 | Let’s Stay Together: New design concepts connect small-group travelers and local communities
In the 19th and early-20th centuries, hotels in America offered more than room and board. They defined a community by attracting crowds to their lobbies and restaurants and establishing themselves as vital centers of civic life, writes A.K. Sandoval-Strausz, author of “Hotel: An American Story.” “Hotels,” writes Sandoval-Strausz, “were points of contact between local communities read more
-
240 | Room at The Inn: How hotels can avoid silent nights this holiday season
The holiday season is upon us. For many hotels, regular business tends to drop off this time of year. Seasonality takes different forms and depends on several factors, including your hotel’s target market and its location. In this episode, we find out how hoteliers can leverage the traditional retail sales season as well as the read more