LODGING LEADERS
184 | The Superpower of Persuasion with Jeff Tippett
LODGING LEADERS
Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications.
Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals, and empowers attendees to positively impact their organizations or businesses.
In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, and The League of Women Voters.
Jeff believes that we all live or die based on our ability to persuade.
In This Episode, Jeff Reveals …
- The superpower of persuasion, and the difference between persuasion and manipulation.
- How to help others find their win (so you win), and he offers some helpful tips for assisting an unhappy guest.
- The correlation between how customers view a given brand … and how they consider that brand when they book in the future, and how we can make a memorable connection with a guest that leads to brand loyalty.
- How to position your messages so that people say yes, and how to craft a call to action that people can’t resist.
- A heartfelt story of his experience with an international adoption, and he connects that profound message for people within the lodging industry.
Resources & Links
Jeff Tippett
LODGING LEADERS
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346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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345 | ‘Rosy View of Future’: Hotel industry sees unleashing of pent-up investor demand
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.