LODGING LEADERS
184 | The Superpower of Persuasion with Jeff Tippett
LODGING LEADERS
Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications.
Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals, and empowers attendees to positively impact their organizations or businesses.
In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, and The League of Women Voters.
Jeff believes that we all live or die based on our ability to persuade.
In This Episode, Jeff Reveals …
- The superpower of persuasion, and the difference between persuasion and manipulation.
- How to help others find their win (so you win), and he offers some helpful tips for assisting an unhappy guest.
- The correlation between how customers view a given brand … and how they consider that brand when they book in the future, and how we can make a memorable connection with a guest that leads to brand loyalty.
- How to position your messages so that people say yes, and how to craft a call to action that people can’t resist.
- A heartfelt story of his experience with an international adoption, and he connects that profound message for people within the lodging industry.
Resources & Links
Jeff Tippett
LODGING LEADERS
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341 | One Big Happy: Travel survey reveals how hotels can attract families
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.
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340 | New Glass Ceiling: Industry leaders work to shatter barriers for women hotel owners and investors
Whether they’re new to the concept or they’ve worked in lodging for years, women are an emerging force in hotel development, investment and ownership. Several industry leaders are making significant strides in building programs that encourage and support women interested in becoming hotel owners and investors. This report examines new projects and updates the status of existing efforts by industry leaders to recruit women as owners and help them hurdle barriers such as critical access to capital.