LODGING LEADERS
184 | The Superpower of Persuasion with Jeff Tippett
LODGING LEADERS
Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications.
Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals, and empowers attendees to positively impact their organizations or businesses.
In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, and The League of Women Voters.
Jeff believes that we all live or die based on our ability to persuade.
In This Episode, Jeff Reveals …
- The superpower of persuasion, and the difference between persuasion and manipulation.
- How to help others find their win (so you win), and he offers some helpful tips for assisting an unhappy guest.
- The correlation between how customers view a given brand … and how they consider that brand when they book in the future, and how we can make a memorable connection with a guest that leads to brand loyalty.
- How to position your messages so that people say yes, and how to craft a call to action that people can’t resist.
- A heartfelt story of his experience with an international adoption, and he connects that profound message for people within the lodging industry.
Resources & Links
Jeff Tippett
LODGING LEADERS
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330 | Youthful Perspective: Industry leader Bijal Patel mourns the loss of ‘an entire generation’ of hospitality workers
Bijal Patel, 31, is CEO of Coast Redwood Hospitality and the youngest chair of the California Hotel & Lodging Association. He’s made even more history at CHLA by agreeing to serve an unprecedented second term as the lodging industry emerges from the coronavirus pandemic. Patel is a third-generation hotelier. Being so steeped in hospitality at such a young age is not new for members of the Indian American hotelier community, but Patel fears the pandemic has drained the industry of emerging talent. Lodging Leaders spotlights Patel, who represents a leadership demographic that is fighting for the life of the hospitality industry as they watch their peers veer toward other career paths.
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329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals
Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.