184 | The Superpower of Persuasion with Jeff Tippett


Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications.

Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals, and empowers attendees to positively impact their organizations or businesses.

In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, and The League of Women Voters.

Jeff believes that we all live or die based on our ability to persuade.

In This Episode, Jeff Reveals …

  • The superpower of persuasion, and the difference between persuasion and manipulation.
  • How to help others find their win (so you win), and he offers some helpful tips for assisting an unhappy guest.
  • The correlation between how customers view a given brand … and how they consider that brand when they book in the future, and how we can make a memorable connection with a guest that leads to brand loyalty.
  • How to position your messages so that people say yes, and how to craft a call to action that people can’t resist.
  • A heartfelt story of his experience with an international adoption, and he connects that profound message for people within the lodging industry.

Resources & Links

Jeff Tippett

Back to Top