LODGING LEADERS
October 17, 2018

184 | The Superpower of Persuasion with Jeff Tippett

LODGING LEADERS

Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications.

Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals, and empowers attendees to positively impact their organizations or businesses.

In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, and The League of Women Voters.

Jeff believes that we all live or die based on our ability to persuade.

In This Episode, Jeff Reveals …

  • The superpower of persuasion, and the difference between persuasion and manipulation.
  • How to help others find their win (so you win), and he offers some helpful tips for assisting an unhappy guest.
  • The correlation between how customers view a given brand … and how they consider that brand when they book in the future, and how we can make a memorable connection with a guest that leads to brand loyalty.
  • How to position your messages so that people say yes, and how to craft a call to action that people can’t resist.
  • A heartfelt story of his experience with an international adoption, and he connects that profound message for people within the lodging industry.

Resources & Links

Jeff Tippett

LODGING LEADERS

  • 311 | Shelters From the Norm: Hotels used for hospitals and housing face unexpected problems

    A year ago, Darshan Patel, CEO of Hotel Investment Group in San Diego, California, was one of the first hoteliers in the U.S. to step up and offer properties to overwhelmed hospitals seeking places to care for COVID and non-COVID patients as well as vulnerable populations. As the crisis eases and Hotel Investment Group works to return the hotels to business, Patel is negotiating with local governments to pay for the wear and tear on the properties. Patel is not alone as many hoteliers are unexpectedly dealing with problems that state and local governments’ urgent decisions have created, including property damage, increased costs and eviction bans. This report is the second in a two-part series examining the pros and cons of opening hotels to alternative uses during the pandemic. It is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 310 | Hotels Convert to Housing: Federal COVID-19-relief funds fuel transactions

    Dhruv Patel, president of Ridgemont Hospitality, in October shared a bittersweet moment with his parents, Pravin and Sima Patel, when the family business sold the first motel that Pravin had built from the ground up more than 30 years ago. But they rest assured knowing it was the right decision because the 22-room property is being converted into affordable housing for military veterans at risk of homelessness. The transaction is among hundreds taking place across the U.S. as state and local governments work with non-profit agencies to create affordable housing solutions for vulnerable populations amid the COVID-19 pandemic. In Episode 310 Long Live Lodging reports on the financial and legal aspects of what it takes to convert a hotel into long-term housing. This report is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

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