LODGING LEADERS
190 | Responsible Luxury and Sustainability with Franck Droin
LODGING LEADERS
Franck Droin is the hotel manager at The Mandarin Oriental Bangkok, and his 19 years of hospitality industry experience includes working with big brand hotel chains across various destinations in Europe, The Middle East, Africa, and Asia.
Franck is passionate about promoting the concept of responsible luxury and has fueled ground-breaking conversations and initiatives. Some of the successful projects he is leading with his team include giving back to local communities, and ending the plastic waste catastrophe that the country is facing.
Franck believes education, technology and the right mentorship is what luxury brands need to reduce waste, become eco-friendly, and to empower employees to create a more sustainable future.
In This Episode, Franck reveals …
- What terms like responsible luxury, sustainable luxury and sustainable tourism mean, and the business case for why they’re important.
- How hotels can combine luxury and sustainability without compromising on quality or value from the guest’s perspective, as well as their profitability.
- What to do when implementing sustainability programs, including how to get everyone’s “buy-in.”
- Why giving back to local communities is important, and how to go about getting started.
Resources & Links
Franck Droin
LODGING LEADERS
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342 | Live Long and Prosper: Hospitality industry embraces senior living
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.
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341 | One Big Happy: Travel survey reveals how hotels can attract families
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.