LODGING LEADERS
190 | Responsible Luxury and Sustainability with Franck Droin
LODGING LEADERS
Franck Droin is the hotel manager at The Mandarin Oriental Bangkok, and his 19 years of hospitality industry experience includes working with big brand hotel chains across various destinations in Europe, The Middle East, Africa, and Asia.
Franck is passionate about promoting the concept of responsible luxury and has fueled ground-breaking conversations and initiatives. Some of the successful projects he is leading with his team include giving back to local communities, and ending the plastic waste catastrophe that the country is facing.
Franck believes education, technology and the right mentorship is what luxury brands need to reduce waste, become eco-friendly, and to empower employees to create a more sustainable future.
In This Episode, Franck reveals …
- What terms like responsible luxury, sustainable luxury and sustainable tourism mean, and the business case for why they’re important.
- How hotels can combine luxury and sustainability without compromising on quality or value from the guest’s perspective, as well as their profitability.
- What to do when implementing sustainability programs, including how to get everyone’s “buy-in.”
- Why giving back to local communities is important, and how to go about getting started.
Resources & Links
Franck Droin
LODGING LEADERS
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346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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345 | ‘Rosy View of Future’: Hotel industry sees unleashing of pent-up investor demand
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.