192 | A Life Improving Customer Experience with Alex Shashou


Alex Shashou is the Co-Founder and President of ALICE, a top-ranking staff Task Management & Collaboration platform with a global customer base of 2,000+ hotels.

Born and raised in London, Alex grew up in the hospitality industry, and he’s become a sought-after hospitality thought leader, speaking on technology and innovation in hospitality at conferences around the world. In 2016, Alex was awarded the HFTP President’s Award, which recognizes a person who has made a significant contribution to the hospitality industry and in 2018, he received the Hotel Experience Next Generation Leader Award.

Alex earned a bachelor’s degree from the University of Pennsylvania, Wharton School of Business.

In This Episode, Alex reveals …

  • The ALICE platform, what it is, how it works, the vision behind it, and the problem they’re solving.
  • How hospitality can be defined or measured in hotels today, and the most common challenges hotels face in delivering value for their guests.
  • How can hotels improve how they service guests in the future, and Alex reveals what he would focus on as a hotel owner/operator.
  • How hotels can be more than just a place to stay for guests, and what can they do to actually make the stay more meaningful.

Resources & Links

Alex Shashou


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