192 | A Life Improving Customer Experience with Alex Shashou


Alex Shashou is the Co-Founder and President of ALICE, a top-ranking staff Task Management & Collaboration platform with a global customer base of 2,000+ hotels.

Born and raised in London, Alex grew up in the hospitality industry, and he’s become a sought-after hospitality thought leader, speaking on technology and innovation in hospitality at conferences around the world. In 2016, Alex was awarded the HFTP President’s Award, which recognizes a person who has made a significant contribution to the hospitality industry and in 2018, he received the Hotel Experience Next Generation Leader Award.

Alex earned a bachelor’s degree from the University of Pennsylvania, Wharton School of Business.

In This Episode, Alex reveals …

  • The ALICE platform, what it is, how it works, the vision behind it, and the problem they’re solving.
  • How hospitality can be defined or measured in hotels today, and the most common challenges hotels face in delivering value for their guests.
  • How can hotels improve how they service guests in the future, and Alex reveals what he would focus on as a hotel owner/operator.
  • How hotels can be more than just a place to stay for guests, and what can they do to actually make the stay more meaningful.

Resources & Links

Alex Shashou


  • 329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals

    Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.

  • 328 | Curb Appeal: Hotels’ refreshed images designed to attract road trippers

    Nearly 48 million Americans plan to travel over the Fourth of July weekend, predicts AAA. Most of them will drive and many of them plan to stay in hotels. What makes a travel consumer choose your hotel? Price can be a factor but so can the story the property tells through its online photos and its real-life curb appeal. First impressions of a hotel set the tone for the guest’s entire stay. Its roadside image is more important than ever as the lodging industry this summer hangs its hopes on a comeback driven by domestic travelers. Lodging Leaders podcast explores the importance of a hotel’s curb appeal as hoteliers think of ways to attract travelers seeking safety and assurance as the nation emerges from the coronavirus pandemic.

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