LODGING LEADERS
194 | How to Handle a Digital Crisis with Mike Gelfond
LODGING LEADERS
Mike Gelfond has more than two decades of expertise in digital marketing and advertising, with careers at iXL, Creative Digital Group, LBi and Mastermind. An expert in social media, digital strategy, mobile, ecommerce, reputation/crisis management, analytics, CRM and lead generation with key industry verticals.
Mike is a graduate of the University of Georgia, a frequent speaker and contributor to TV, radio and print, and a recipient of Atlanta Business Chronicle’s 40 Under 40 award in 2010.
In This Episode, Mike reveals …
- How to plan for and handle a digital crisis, including some scenarios (good and bad) brands need to be prepared to face on a daily basis, and which action to take when a crisis hits.
- The difference in strategy for the inevitable and sometimes daily online detractors, and a more significant crisis on social media.
- The most important social media channels for the hospitality industry, and whether there are any that should be monitored more closely.
- Best practices for protecting against and responding to an information privacy crisis.
Resources & Links
Mike Gelfond
- email: mike.gelfond@mastermindmarketing.com
Mastermind Marketing
LODGING LEADERS
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302 | Value Judgment: Hotel asset pricing in COVID-19 age is different from previous recessions
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
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