LODGING LEADERS
194 | How to Handle a Digital Crisis with Mike Gelfond
LODGING LEADERS
Mike Gelfond has more than two decades of expertise in digital marketing and advertising, with careers at iXL, Creative Digital Group, LBi and Mastermind. An expert in social media, digital strategy, mobile, ecommerce, reputation/crisis management, analytics, CRM and lead generation with key industry verticals.
Mike is a graduate of the University of Georgia, a frequent speaker and contributor to TV, radio and print, and a recipient of Atlanta Business Chronicle’s 40 Under 40 award in 2010.
In This Episode, Mike reveals …
- How to plan for and handle a digital crisis, including some scenarios (good and bad) brands need to be prepared to face on a daily basis, and which action to take when a crisis hits.
- The difference in strategy for the inevitable and sometimes daily online detractors, and a more significant crisis on social media.
- The most important social media channels for the hospitality industry, and whether there are any that should be monitored more closely.
- Best practices for protecting against and responding to an information privacy crisis.
Resources & Links
Mike Gelfond
- email: mike.gelfond@mastermindmarketing.com
Mastermind Marketing
LODGING LEADERS
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287 | The Long Haul: Extended-stay hotels show their strength in a crisis
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
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285 | ‘Allure of the Door’: Exterior-corridor hotels trending in COVID-19 pandemic
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.