LODGING LEADERS
194 | How to Handle a Digital Crisis with Mike Gelfond
LODGING LEADERS
Mike Gelfond has more than two decades of expertise in digital marketing and advertising, with careers at iXL, Creative Digital Group, LBi and Mastermind. An expert in social media, digital strategy, mobile, ecommerce, reputation/crisis management, analytics, CRM and lead generation with key industry verticals.
Mike is a graduate of the University of Georgia, a frequent speaker and contributor to TV, radio and print, and a recipient of Atlanta Business Chronicle’s 40 Under 40 award in 2010.
In This Episode, Mike reveals …
- How to plan for and handle a digital crisis, including some scenarios (good and bad) brands need to be prepared to face on a daily basis, and which action to take when a crisis hits.
- The difference in strategy for the inevitable and sometimes daily online detractors, and a more significant crisis on social media.
- The most important social media channels for the hospitality industry, and whether there are any that should be monitored more closely.
- Best practices for protecting against and responding to an information privacy crisis.
Resources & Links
Mike Gelfond
- email: mike.gelfond@mastermindmarketing.com
Mastermind Marketing
LODGING LEADERS
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317 | Together Again: U.S. hotel industry begins to see return of small meetings
Ginny Morrison of Evanston, Illinois, is a 33-year veteran of Spire Hospitality, a hotel management company with a portfolio that spans coast-to-coast. As vice president of sales and marketing, Morrison saw the coronavirus pandemic decimate the meetings business. More than a year later, she’s witnessing a comeback as small-meeting planners are actively booking events for the last half of 2021 and beyond. As public health agencies expand COVID-19 vaccination programs across the U.S. and states ease up on public-gathering restrictions designed to keep the virus at bay, the hotel industry is seeing small meetings begin a comeback. In Episode 317, Long Live Lodging covers the state of the small-meetings sector and how hotels can grab their share of the meetings business during and post-pandemic. This report is part of our ongoing coverage about the coronavirus pandemic and its impact on the hospitality industry.
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316 | Pandemic Trailblazer: Hunter Hotel Investment Conference leads lodging industry’s 2021 event circuit
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.