LODGING LEADERS
196 | How to Drive Direct Bookings and Manage OTA Contributions with James Nannos
LODGING LEADERS
James Nannos leads the Hotel Partnerships Team at Stay Wanderful, where he’s focused on hotel growth, loyalty programs, and customer success. Prior to joining Stay Wanderful, James was part of the original Breadcrumb POS team (acquired by Groupon), and has held numerous other startup and private-equity related roles. Outside of work, James is a Captain and Troop Commander of B-Troop, 1-104 Cavalry in the Pennsylvania Army National Guard. James received his B.S. from Cornell University’s School of Hotel Administration, and his M.B.A. from Drexel’s Lebow College of Business.
In This Episode, James reveals …
- How to drive direct bookings and manage OTA contributions.
- What the guest booking process look like now, why OTAs have such a negative stigma, and what a healthy contribution mix looks like.
- How to get a new OTA guest to return to your property … and book direct, including some meaningful on-property incentives that work.
- The most cost-effective spend of your digital marketing budget, including some alternative (off the beaten path) options that are also effective.
Resources & Links
James Nannos
- email: james@staywanderful.com
Stay Wanderful
LODGING LEADERS
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295 | Doing Well: Coronavirus pandemic advances wellness design and programs in hotels
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
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294 | She is a Hotel Investor: What She Has a Deal can teach every hotel investor
She Has a Deal, a program that promotes women as hotel owners, last month minted several new investors through its inaugural pitch competition. Long Live Lodging examines what it took for the three women who comprise the team called Datcher to win the top prize of $50,000 in equity in a fund that would include their $27.4 million project proposed for downtown Detroit. Two additional projects proposed during the competition were selected to benefit from She Has a Deal’s first investment fund. Datcher’s winning formula as well as the other project proposals can be emulated as hotel developers and investors search for ways to fund upcoming projects that reduce investors’ risk while delivering a healthy return as the lodging industry navigates its way through the business downturn caused by the coronavirus pandemic.