LODGING LEADERS
196 | How to Drive Direct Bookings and Manage OTA Contributions with James Nannos
LODGING LEADERS
James Nannos leads the Hotel Partnerships Team at Stay Wanderful, where he’s focused on hotel growth, loyalty programs, and customer success. Prior to joining Stay Wanderful, James was part of the original Breadcrumb POS team (acquired by Groupon), and has held numerous other startup and private-equity related roles. Outside of work, James is a Captain and Troop Commander of B-Troop, 1-104 Cavalry in the Pennsylvania Army National Guard. James received his B.S. from Cornell University’s School of Hotel Administration, and his M.B.A. from Drexel’s Lebow College of Business.
In This Episode, James reveals …
- How to drive direct bookings and manage OTA contributions.
- What the guest booking process look like now, why OTAs have such a negative stigma, and what a healthy contribution mix looks like.
- How to get a new OTA guest to return to your property … and book direct, including some meaningful on-property incentives that work.
- The most cost-effective spend of your digital marketing budget, including some alternative (off the beaten path) options that are also effective.
Resources & Links
James Nannos
- email: james@staywanderful.com
Stay Wanderful
LODGING LEADERS
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