200 | Excellence Wins with Horst Schulze


Horst Schulze is Founder, Chairman and CEO of the Capella Hotel Group, and Co-founder & Former COO of The Ritz-Carlton Hotel Co. Schulze is a legendary leader and global titan of business and the author of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise (Zondervan/HarperCollins). His visionary and disruptive principles have reshaped the concepts of excellence, service, and competitive advantage, transcending divisions of industry across the business landscape.

In 2002, Schulze founded a second company, The Capella Hotel Group, raising the bar set at the Ritz-Carlton even higher to pioneer the first “ultraluxury” guest experience. Schulze is a highly sought after keynote speaker for numerous global businesses and organizations. He and his wife, Sheri, live in Atlanta, Georgia.

In This Episode, Horst reveals …

  • The history of Ritz Carlton, from the first hotel built in the late nineteenth century, to the formation of The Ritz-Carlton Hotel Company, LLC in 1983.
  • The powerful vision behind the iconic phrase “Ladies and Gentlemen serving ladies and gentlemen”, a phrase Horst penned in an essay he wrote as a teenager.
  • The grander view customer service, whose role it is, and why it determines success.
  • His new book, Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise.

Resources & Links

Horst Schulze

  • (404) 842-7280

Capella Hotel Group

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