Is your hotel’s website accessible to people with disabilities? If you don’t know the answer to that question, you’ll probably end up in court.
In this episode, we examine what’s behind the dramatic spike in website accessibility lawsuits being filed against businesses under the Americans with Disabilities Act. And why commercial enterprises found to be non-compliant are hit with tens of thousands of dollars in penalties. Experts we interviewed for this report say the reality is it’s only a matter of time before you get sued over your hotel website as drive-by litigation takes a back seat to surf-by lawsuits.
The good news is there are steps you can take to make your hotel website accessible to guests with disabilities and not only avoid your day in court but generate new business as well.
Ginny Morrison of Evanston, Illinois, is a 33-year veteran of Spire Hospitality, a hotel management company with a portfolio that spans coast-to-coast. As vice president of sales and marketing, Morrison saw the coronavirus pandemic decimate the meetings business. More than a year later, she’s witnessing a comeback as small-meeting planners are actively booking events for the last half of 2021 and beyond. As public health agencies expand COVID-19 vaccination programs across the U.S. and states ease up on public-gathering restrictions designed to keep the virus at bay, the hotel industry is seeing small meetings begin a comeback. In Episode 317, Long Live Lodging covers the state of the small-meetings sector and how hotels can grab their share of the meetings business during and post-pandemic. This report is part of our ongoing coverage about the coronavirus pandemic and its impact on the hospitality industry.
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.