African American travel is a $63 billion industry.
That’s how much black leisure travelers generated for the U.S. travel and tourism economy in 2018, reports Mandala Research.
The December report is a follow-up to Mandala Research’s 2010 study on the same topic. The new information shows a $25 billion increase in travel spend by African Americans in the U.S. in less than a decade.
The researcher surveyed 1,700 African Americans and learned the majority travel for cultural enrichment, including heritage tours.
African Americans also frequently travel to attend family reunions in destination markets.
Understanding the dynamic of this travel demographic is key for those whose goal is to recruit more African Americans to invest in the U.S. hospitality industry, a $2.5 trillion sector.
Spotlighting business and career opportunities in the hotel industry is the sole focus of the National Association of Black Hotel Owners Operators and Developers or NABHOOD.
Lodging Leaders talks with Andy Ingraham, founder, president and CEO of NABHOOD about their upcoming conference, as well as the association’s goal to grow the level of investment by African Americans in the hospitality industry.
In the introduction of his book, “Hotel, an American History,” A.K. Sandoval-Strausz writes: “The hotel as we know it today did not evolve randomly or naturally, nor did it develop as some sort of automatic response to structural needs. Rather, it was the deliberate creation of an identifiable group of people who lived in a read more
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more