African American travel is a $63 billion industry.
That’s how much black leisure travelers generated for the U.S. travel and tourism economy in 2018, reports Mandala Research.
The December report is a follow-up to Mandala Research’s 2010 study on the same topic. The new information shows a $25 billion increase in travel spend by African Americans in the U.S. in less than a decade.
The researcher surveyed 1,700 African Americans and learned the majority travel for cultural enrichment, including heritage tours.
African Americans also frequently travel to attend family reunions in destination markets.
Understanding the dynamic of this travel demographic is key for those whose goal is to recruit more African Americans to invest in the U.S. hospitality industry, a $2.5 trillion sector.
Spotlighting business and career opportunities in the hotel industry is the sole focus of the National Association of Black Hotel Owners Operators and Developers or NABHOOD.
Lodging Leaders talks with Andy Ingraham, founder, president and CEO of NABHOOD about their upcoming conference, as well as the association’s goal to grow the level of investment by African Americans in the hospitality industry.
The U.S. hotel industry has practically grinded to a halt in the wake of the coronavirus crisis. As Lodging Leaders shared in our previous report, Episode 260, hotel business performance has declined to unprecedented levels. Another area of the industry that the COVID-19 pandemic is impacting is hotel transactions. Properties remain on the market, but read more
Last week, several hospitality-focused analytical companies released data that specifically show how the coronavirus pandemic is decimating the U.S. hotel industry. The picture they paint is grim. And – though experts say they believe the industry will eventually resurge – the months ahead will be hard. In this report we review reports from STR, CBRE read more