African American travel is a $63 billion industry.
That’s how much black leisure travelers generated for the U.S. travel and tourism economy in 2018, reports Mandala Research.
The December report is a follow-up to Mandala Research’s 2010 study on the same topic. The new information shows a $25 billion increase in travel spend by African Americans in the U.S. in less than a decade.
The researcher surveyed 1,700 African Americans and learned the majority travel for cultural enrichment, including heritage tours.
African Americans also frequently travel to attend family reunions in destination markets.
Understanding the dynamic of this travel demographic is key for those whose goal is to recruit more African Americans to invest in the U.S. hospitality industry, a $2.5 trillion sector.
Spotlighting business and career opportunities in the hotel industry is the sole focus of the National Association of Black Hotel Owners Operators and Developers or NABHOOD.
Lodging Leaders talks with Andy Ingraham, founder, president and CEO of NABHOOD about their upcoming conference, as well as the association’s goal to grow the level of investment by African Americans in the hospitality industry.
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.