Marijuana consumption in America has lost its stigma, and it is on track to become a $23 billion U.S. market over the next couple years.
Hotels in states that have legalized recreational and medicinal marijuana are just beginning to think about how to incorporate the trend into their businesses. The laws can be confusing. Cannabis use is not legal in every state. Each state where it is allowed has its own regulations. And marijuana use and distribution are still outlawed by the federal government.
But the landscape is rapidly evolving on many fronts. And hoteliers and hotel developers in legalized states are figuring out how to navigate and stake a claim in the new frontier of weed.
In this episode, we talk with two hoteliers who are invested in the market. Beej Das of Troca Hotels in Massachusetts has opened a boutique property to users, and Roger Bloss of Alternative Hospitality is developing a portfolio of cannabis friendly hotels – first in California and the next in Nevada.
We also talk with Kenny Dickerson, a builder who owns EcoMaster Corporation and a partner with Bloss in the California project.
For the businessmen, enabling customers to use marijuana is not about getting high, it’s about wellness – for their guests as well as their business’s bottom lines.
Since the beginning of March, the hotel industry has lost more than $40 billion in room revenue. Hotels continue to lose $400 million every day, according to STR and Tourism Economics. The historic loss of income caused by the coronavirus pandemic is rendering hotel owners unable to pay their property mortgages. While many have worked read more
In the introduction of his book, “Hotel, an American History,” A.K. Sandoval-Strausz writes: “The hotel as we know it today did not evolve randomly or naturally, nor did it develop as some sort of automatic response to structural needs. Rather, it was the deliberate creation of an identifiable group of people who lived in a read more