CANNABIS HOTELS
214 | The Weed Frontier: How hotels are capitalizing on cannabis
CANNABIS HOTELS
Marijuana consumption in America has lost its stigma, and it is on track to become a $23 billion U.S. market over the next couple years.
Hotels in states that have legalized recreational and medicinal marijuana are just beginning to think about how to incorporate the trend into their businesses. The laws can be confusing. Cannabis use is not legal in every state. Each state where it is allowed has its own regulations. And marijuana use and distribution are still outlawed by the federal government.
But the landscape is rapidly evolving on many fronts. And hoteliers and hotel developers in legalized states are figuring out how to navigate and stake a claim in the new frontier of weed.
In this episode, we talk with two hoteliers who are invested in the market. Beej Das of Troca Hotels in Massachusetts has opened a boutique property to users, and Roger Bloss of Alternative Hospitality is developing a portfolio of cannabis friendly hotels – first in California and the next in Nevada.
We also talk with Kenny Dickerson, a builder who owns EcoMaster Corporation and a partner with Bloss in the California project.
For the businessmen, enabling customers to use marijuana is not about getting high, it’s about wellness – for their guests as well as their business’s bottom lines.
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CANNABIS HOTELS
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302 | Value Judgment: Hotel asset pricing in COVID-19 age is different from previous recessions
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
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301 | The Road Warrior Ahead: Business travel will come back ‘with a vengeance,’ say experts
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.