When a hotel becomes a crime scene, there is little an owner or manager can do to ward off publicity.
But a hotel can recover from a crisis and save its image if it has a plan in place to deal with the aftermath of a high-profile incident.
Hotel crime has escalated around the world, and the U.S. is no exception.
Some U.S. hotels have been indelibly marked by crime. No matter if the hotel redesigns or even closes, the site is known forever for the high-profile incident.
In a few cases, owners have embraced the notoriety and actually made it work for their business.
In this episode we talk to Nancy Patel, who acquired a Texas hotel without knowing its infamy.
We also talk to Chris Daly, a hospitality PR expert who specializes in crisis communication, and with hotelier Imesh Vaidya who has been a spokesman for his city’s lodging community in the aftermath of hotel-related crimes.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
She Has a Deal, a program that promotes women as hotel owners, last month minted several new investors through its inaugural pitch competition. Long Live Lodging examines what it took for the three women who comprise the team called Datcher to win the top prize of $50,000 in equity in a fund that would include their $27.4 million project proposed for downtown Detroit. Two additional projects proposed during the competition were selected to benefit from She Has a Deal’s first investment fund. Datcher’s winning formula as well as the other project proposals can be emulated as hotel developers and investors search for ways to fund upcoming projects that reduce investors’ risk while delivering a healthy return as the lodging industry navigates its way through the business downturn caused by the coronavirus pandemic.