When a hotel becomes a crime scene, there is little an owner or manager can do to ward off publicity.
But a hotel can recover from a crisis and save its image if it has a plan in place to deal with the aftermath of a high-profile incident.
Hotel crime has escalated around the world, and the U.S. is no exception.
Some U.S. hotels have been indelibly marked by crime. No matter if the hotel redesigns or even closes, the site is known forever for the high-profile incident.
In a few cases, owners have embraced the notoriety and actually made it work for their business.
In this episode we talk to Nancy Patel, who acquired a Texas hotel without knowing its infamy.
We also talk to Chris Daly, a hospitality PR expert who specializes in crisis communication, and with hotelier Imesh Vaidya who has been a spokesman for his city’s lodging community in the aftermath of hotel-related crimes.
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.