Wellness … However you define it, we all want it.
The hospitality industry is one of the business sectors where consumers of wellness seek it.
The Global Wellness Institute reports wellness tourism is a $640 billion industry. In North America alone, travelers made 204 million trips and spent $242 billion on wellness in 2017.
In today’s episode, Lodging Leaders explores the business of wellness in hospitality. We talk to Kristen Intress, a hospitality industry leader and founder of Fit Farm in Tennessee. We hear from Adam Glickman who helped InterContinental Hotels Group launch its wellness brand, EVEN Hotels, and now heads his own wellness-consulting venture called Parallax Hospitality. Also featured is Emlyn Brown, vice president of well-being for Accor Hotels, and Andrew Gibson, chairman of the Wellness Tourism Association.
If you think wellness is a high-falutin’, hoity-toity amenity only the rich can afford to seek out and enjoy, think again. Wellness is an emerging sector in hospitality, growing at 6.5 percent a year. The growth is spread across hotels of all price segments and guest demographics.
Wellness-minded travelers seek a path that not only introduces them to healthy concepts and choices, but allows them to return home feeling better than when they left.
If your hotel can live up to that promise, you can build a healthy bottom line.
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.