Wellness … However you define it, we all want it.
The hospitality industry is one of the business sectors where consumers of wellness seek it.
The Global Wellness Institute reports wellness tourism is a $640 billion industry. In North America alone, travelers made 204 million trips and spent $242 billion on wellness in 2017.
In today’s episode, Lodging Leaders explores the business of wellness in hospitality. We talk to Kristen Intress, a hospitality industry leader and founder of Fit Farm in Tennessee. We hear from Adam Glickman who helped InterContinental Hotels Group launch its wellness brand, EVEN Hotels, and now heads his own wellness-consulting venture called Parallax Hospitality. Also featured is Emlyn Brown, vice president of well-being for Accor Hotels, and Andrew Gibson, chairman of the Wellness Tourism Association.
If you think wellness is a high-falutin’, hoity-toity amenity only the rich can afford to seek out and enjoy, think again. Wellness is an emerging sector in hospitality, growing at 6.5 percent a year. The growth is spread across hotels of all price segments and guest demographics.
Wellness-minded travelers seek a path that not only introduces them to healthy concepts and choices, but allows them to return home feeling better than when they left.
If your hotel can live up to that promise, you can build a healthy bottom line.
More than 1,700 hotels in the U.S. closed in spring 2020 at the height of the coronavirus pandemic. At the end of August, 1,200 were closed, reported Kalibri Labs. Meantime, 840 new hotels opened last year and 900 are on track to open this year, according to Lodging Econometrics. Episode 337 of Lodging Leaders explores the challenges owners faced in reopening closed hotels as well as what owners and operators did to ramp up business at hotels that were at such low levels of occupancy, they might as well have been closed. We also feature owners who opened new properties during the pandemic. One owner we interviewed opened two new hotels while doing what it took to keep his existing properties in business. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
As America approaches the 20th anniversary of the terrorist attacks on its homeland, Lodging Leaders explores the impact 9/11 had on the U.S. travel sector. We feature hotel industry leaders who were on duty that fateful day and can recall the shock of the attacks, how they cared for frightened guests and how the event changed hotel operations. They also draw parallels to the coronavirus crisis and remind listeners of the resiliency of the nation’s hospitality industry.