Many hotel-business experts believe an industry downturn is at hand.
Some say it will happen as soon as next year. Others expect business to slow in 2021.
So, is the forecasted slowdown based on fact, an economic algorithm, or is it more of a gut feeling?
In this episode of Lodging Leaders we try to answer this question. We also find out what hotel owners should be doing today to prepare for a slowing of business tomorrow.
We talk to Mark Woodworth and Robert Mandelbaum, analysts with CBRE Hotels Americas Research; Paul Breslin of consulting firm Horwath HTL; and Susan Barry of Hive Marketing, who offers tips on how to get your hotel recession ready.
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.