Most people the world over think of the United States as a multicultural melting pot. We are still quintessentially American, but from north to south and east to west, our cities and outlying communities are dotted with districts defined by residents’ ethnicity and culture.
Today, the more developed and culturally defined areas are attracting visitors in search of new experiences and information.
Cities with Chinatowns, Latino barrios, Indian American corridors and African American neighborhoods are seeing a surge in national and international travelers eager to either connect with their roots or satisfy their curiosity.
Many ethnically diverse communities, as well as business and social organizations, are rising up to abet the travel trend, which many experts say is only going to grow stronger as more and more travelers seek unique and memorable experiences.
Multicultural or heritage tourism is good for the hospitality industry and it is also beneficial to a city’s economic growth. One study we’ll talk about says the more diverse a city, the stronger its economy.
In today’s episode, Lodging Leaders examines how hotels and other hospitality businesses can capture a generous piece of this tourism trend.
We talk to Connie Kinnard, vice president of multicultural tourism development for the Greater Miami Convention & Visitors Bureau; Greg DeShields, executive director of PHL Diversity in Philadelphia; and Michael Fullerton, senior director of public policy and public affairs for Brand USA.
Resources and Links
Do you love to mingle and meet new people or would you rather sit home and watch paint dry than subject yourself to a crowd of strangers? Today’s hospitality environment practically demands you attend conferences and other people-focused events if you’re going to be successful in business. But how do you: Make events work in read more
At the beginning of the Americas Lodging Investment Summit on Jan. 27th, a panel of women in hospitality leadership advised the audience that, in some cases, it is smart to move down a career rung to be able to make a much bigger climb up in the future. Forward, Women Advancing Hospitality, is a project read more