Most people the world over think of the United States as a multicultural melting pot. We are still quintessentially American, but from north to south and east to west, our cities and outlying communities are dotted with districts defined by residents’ ethnicity and culture.
Today, the more developed and culturally defined areas are attracting visitors in search of new experiences and information.
Cities with Chinatowns, Latino barrios, Indian American corridors and African American neighborhoods are seeing a surge in national and international travelers eager to either connect with their roots or satisfy their curiosity.
Many ethnically diverse communities, as well as business and social organizations, are rising up to abet the travel trend, which many experts say is only going to grow stronger as more and more travelers seek unique and memorable experiences.
Multicultural or heritage tourism is good for the hospitality industry and it is also beneficial to a city’s economic growth. One study we’ll talk about says the more diverse a city, the stronger its economy.
In today’s episode, Lodging Leaders examines how hotels and other hospitality businesses can capture a generous piece of this tourism trend.
We talk to Connie Kinnard, vice president of multicultural tourism development for the Greater Miami Convention & Visitors Bureau; Greg DeShields, executive director of PHL Diversity in Philadelphia; and Michael Fullerton, senior director of public policy and public affairs for Brand USA.
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Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
Long Live Lodging, an online multimedia news organization that covers the hospitality industry, found itself tossing aside its plans for news coverage late in the first quarter of 2020, when the coronavirus pandemic hit the U.S. and devastated the hospitality industry. The year turned out to be ground-breaking for Long Live Lodging, which developed the industry’s first live digital conference, and its podcast, Lodging Leaders, which increased its followers through timely, credible and balanced reporting on trends and issues driving the industry during the historic year. The company also won international recognition for its coverage of the COVID-19 crisis and its work as a whole. Long Live Lodging is a startup media company, formed in 2019, with Lodging Leaders, which was founded in 2015. In today’s report, we celebrate the podcast’s 300th episode. Podcast founder and co-host Jon Albano and co-host Judy Maxwell have a free-wheeling conversation in which they review the top podcasts of 2020 (Can anyone say ‘fair franchising’?) and give a brief preview of what the media organization plans for 2021.