Most people the world over think of the United States as a multicultural melting pot. We are still quintessentially American, but from north to south and east to west, our cities and outlying communities are dotted with districts defined by residents’ ethnicity and culture.
Today, the more developed and culturally defined areas are attracting visitors in search of new experiences and information.
Cities with Chinatowns, Latino barrios, Indian American corridors and African American neighborhoods are seeing a surge in national and international travelers eager to either connect with their roots or satisfy their curiosity.
Many ethnically diverse communities, as well as business and social organizations, are rising up to abet the travel trend, which many experts say is only going to grow stronger as more and more travelers seek unique and memorable experiences.
Multicultural or heritage tourism is good for the hospitality industry and it is also beneficial to a city’s economic growth. One study we’ll talk about says the more diverse a city, the stronger its economy.
In today’s episode, Lodging Leaders examines how hotels and other hospitality businesses can capture a generous piece of this tourism trend.
We talk to Connie Kinnard, vice president of multicultural tourism development for the Greater Miami Convention & Visitors Bureau; Greg DeShields, executive director of PHL Diversity in Philadelphia; and Michael Fullerton, senior director of public policy and public affairs for Brand USA.
Resources and Links
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.
Whether they’re new to the concept or they’ve worked in lodging for years, women are an emerging force in hotel development, investment and ownership. Several industry leaders are making significant strides in building programs that encourage and support women interested in becoming hotel owners and investors. This report examines new projects and updates the status of existing efforts by industry leaders to recruit women as owners and help them hurdle barriers such as critical access to capital.