Hotel developers and investors seeking new ideas might do well to remember history.
More travelers today want an immersive experience not just in the places they visit but in the hotels in which they stay. And they’re willing to pay more for it.
Historic hotels often give guests what they crave – a sense of place, a connection to something meaningful, a story to tell, a time to remember.
Historic hotels also give owners and operators what they desire – a significant return on investment.
CBRE Hotels America’s Research reports that the more than 300 hotels that are members of Historic Hotels of America generate greater occupancy and command higher rate than their contemporary counterparts.
In today’s episode we talk with Lawrence Horwitz, executive director of Historic Hotels of America, about the growth in preservation of historic lodging accommodations as well as buildings that have been restored and transformed into hotels. Also featured are Kevin Hellmich, director of sales and marketing at the Grand Hotel in Point Clear, Alabama; Susan Stein, Grand Hotel historian; and Guido Piccinni, managing director of the Georgian Terrace in midtown Atlanta.
Resources and Links
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.