Hotel developers and investors seeking new ideas might do well to remember history.
More travelers today want an immersive experience not just in the places they visit but in the hotels in which they stay. And they’re willing to pay more for it.
Historic hotels often give guests what they crave – a sense of place, a connection to something meaningful, a story to tell, a time to remember.
Historic hotels also give owners and operators what they desire – a significant return on investment.
CBRE Hotels America’s Research reports that the more than 300 hotels that are members of Historic Hotels of America generate greater occupancy and command higher rate than their contemporary counterparts.
In today’s episode we talk with Lawrence Horwitz, executive director of Historic Hotels of America, about the growth in preservation of historic lodging accommodations as well as buildings that have been restored and transformed into hotels. Also featured are Kevin Hellmich, director of sales and marketing at the Grand Hotel in Point Clear, Alabama; Susan Stein, Grand Hotel historian; and Guido Piccinni, managing director of the Georgian Terrace in midtown Atlanta.
Resources and Links
Do you love to mingle and meet new people or would you rather sit home and watch paint dry than subject yourself to a crowd of strangers? Today’s hospitality environment practically demands you attend conferences and other people-focused events if you’re going to be successful in business. But how do you: Make events work in read more
At the beginning of the Americas Lodging Investment Summit on Jan. 27th, a panel of women in hospitality leadership advised the audience that, in some cases, it is smart to move down a career rung to be able to make a much bigger climb up in the future. Forward, Women Advancing Hospitality, is a project read more