Taco Bell made headlines when it opened a 70-room pop-up hotel in August in Palm Springs, California.
It was a marketing scheme that lasted four days.
The day The Bell Hotel began to accept reservations, it sold out in two minutes.
The guaranteed novelty of staying in a Taco Bell hotel obviously paid off for the company, but it’s not the only fast food business that has ventured into the hotel space.
Ten years ago, Simon Woodroffe, founded YO! Sushi, which delivers food on a conveyor belt and has robots that deliver drinks. Woodroffe went on to use his technology and design prowess to co-create Yotel hotels with Gerard Greene.
Yotel began with technology-enabled sleeping cabins at airports.
Today, Yotel Hotels & Resorts is a sustainable hospitality company that recently launched an ambitious plan to expand its presence around the world.
In this episode we talk with Hubert Viriot, CEO of Yotel Hotels & Resorts for the past five years, about the company’s growth strategy.
Also featured is Christopher Grey, chief technology officer at Intelity, which recently teamed up with Yotel to scale its innovative, tech-forward guest-services platform.
And we include some audio clips of Woodroffe talking about the early vision for Yotel.
Resources and Links
Ginny Morrison of Evanston, Illinois, is a 33-year veteran of Spire Hospitality, a hotel management company with a portfolio that spans coast-to-coast. As vice president of sales and marketing, Morrison saw the coronavirus pandemic decimate the meetings business. More than a year later, she’s witnessing a comeback as small-meeting planners are actively booking events for the last half of 2021 and beyond. As public health agencies expand COVID-19 vaccination programs across the U.S. and states ease up on public-gathering restrictions designed to keep the virus at bay, the hotel industry is seeing small meetings begin a comeback. In Episode 317, Long Live Lodging covers the state of the small-meetings sector and how hotels can grab their share of the meetings business during and post-pandemic. This report is part of our ongoing coverage about the coronavirus pandemic and its impact on the hospitality industry.
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.