Taco Bell made headlines when it opened a 70-room pop-up hotel in August in Palm Springs, California.
It was a marketing scheme that lasted four days.
The day The Bell Hotel began to accept reservations, it sold out in two minutes.
The guaranteed novelty of staying in a Taco Bell hotel obviously paid off for the company, but it’s not the only fast food business that has ventured into the hotel space.
Ten years ago, Simon Woodroffe, founded YO! Sushi, which delivers food on a conveyor belt and has robots that deliver drinks. Woodroffe went on to use his technology and design prowess to co-create Yotel hotels with Gerard Greene.
Yotel began with technology-enabled sleeping cabins at airports.
Today, Yotel Hotels & Resorts is a sustainable hospitality company that recently launched an ambitious plan to expand its presence around the world.
In this episode we talk with Hubert Viriot, CEO of Yotel Hotels & Resorts for the past five years, about the company’s growth strategy.
Also featured is Christopher Grey, chief technology officer at Intelity, which recently teamed up with Yotel to scale its innovative, tech-forward guest-services platform.
And we include some audio clips of Woodroffe talking about the early vision for Yotel.
Resources and Links
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.