LODGING LEADERS
240 | Room at The Inn: How hotels can avoid silent nights this holiday season
LODGING LEADERS
The holiday season is upon us.
For many hotels, regular business tends to drop off this time of year.
Seasonality takes different forms and depends on several factors, including your hotel’s target market and its location.
In this episode, we find out how hoteliers can leverage the traditional retail sales season as well as the consumer-spending mindset to drive business to their properties.
We talk to Stephanie Sparks Smith, founder of Cogwheel Marketing in Seattle, Washington, and Stuart Butler, COO of Fuel Travel in Myrtle Beach, South Carolina.
Resources and Links
LODGING LEADERS
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276 | A Measured Response: Hotel industry hires for diversity but fails with inclusion
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more
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275 | ‘Inclusion is a Myth’: Next Generation in Lodging challenges industry’s status quo on race and diversity
Imagine holding a conference on racism, diversity and inclusion in Corporate America and seeing your event invaded by outsiders shouting racial epithets and vulgarities while flying both the Nazi and American flags. Actually, there is no need to imagine it because it happened earlier this month during a digital event organized by the founders of read more