LODGING LEADERS

240 | Room at The Inn: How hotels can avoid silent nights this holiday season

LODGING LEADERS

The holiday season is upon us.

For many hotels, regular business tends to drop off this time of year.

Seasonality takes different forms and depends on several factors, including your hotel’s target market and its location.

In this episode, we find out how hoteliers can leverage the traditional retail sales season as well as the consumer-spending mindset to drive business to their properties.

We talk to Stephanie Sparks Smith, founder of Cogwheel Marketing in Seattle, Washington, and Stuart Butler, COO of Fuel Travel in Myrtle Beach, South Carolina.

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