The holiday season is upon us.
For many hotels, regular business tends to drop off this time of year.
Seasonality takes different forms and depends on several factors, including your hotel’s target market and its location.
In this episode, we find out how hoteliers can leverage the traditional retail sales season as well as the consumer-spending mindset to drive business to their properties.
We talk to Stephanie Sparks Smith, founder of Cogwheel Marketing in Seattle, Washington, and Stuart Butler, COO of Fuel Travel in Myrtle Beach, South Carolina.
Resources and Links
Do you love to mingle and meet new people or would you rather sit home and watch paint dry than subject yourself to a crowd of strangers? Today’s hospitality environment practically demands you attend conferences and other people-focused events if you’re going to be successful in business. But how do you: Make events work in read more
At the beginning of the Americas Lodging Investment Summit on Jan. 27th, a panel of women in hospitality leadership advised the audience that, in some cases, it is smart to move down a career rung to be able to make a much bigger climb up in the future. Forward, Women Advancing Hospitality, is a project read more