Coworking is a primary growth driver of the office market, reports JLL. The sector has an annual growth rate of about 24 percent. No segment of the market has demonstrated more overall growth than the coworking industry.
JLL’s report is focused on the office sector, but the commercial real estate asset class is crossing over into hospitality as hotel companies, investors and owners are either incorporating coworking programs into their hotels’ public spaces, building separate coworking facilities or both.
In today’s episode, Lodging Leaders takes a look at the coworking trend and its impact on the hospitality industry. We talk to hotel owners and developers who are invested in the sector and we hear from consultants who are witnessing the integration of coworking and flexible working spaces into hotel design and programming.
Featured are Raj Chudasama of Kriya Hotels in Dallas, Texas, and Kamal Rama of Siddhi Hotels in Greenville, South Carolina. Both men are building coworking facilities to complement their hotel investment portfolios. Also interviewed are Philip Bates of Bode, a new hotel company that serves communal travelers; and consultants Paul Breslin of Horwath HTL in Atlanta, Georgia, and Hank Fonde Jr. of CBRE Hotels in Jacksonville, Florida.
Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the industry to implore Congress to act soon before half of the country’s hotels go into foreclosure. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.