The annual employee turnover rate in the U.S. hospitality industry is 70 percent.
When compared with 10 to 25 percent at other industries, the rate at which people leave hospitality jobs is at a “disastrous level,” said one of the experts we interviewed about recruiting and retaining employees.
In this episode of Lodging Leaders, we report exclusive data on retention and turnover rates.
Guests also offer practical solutions to the problem, including better managing labor costs to be able to give employees a pay raise.
Overall, the experts agree that creating awareness about the opportunities to build a meaningful career should be the central strategy to recruiting and retaining employees.
We feature Ron Mitchell CEO of Virgil Holdings, which owns Hcareers, a recruitment website; Del Ross, chief revenue officer at Hotel Effectiveness, which helps hotels manage labor costs; Davonne Reaves, CEO of The Vonne Group, a hospitality consulting firm; and Sarah Smart, vice president of global recruitment at Hilton Worldwide.
Resources and Links
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.