The annual employee turnover rate in the U.S. hospitality industry is 70 percent.
When compared with 10 to 25 percent at other industries, the rate at which people leave hospitality jobs is at a “disastrous level,” said one of the experts we interviewed about recruiting and retaining employees.
In this episode of Lodging Leaders, we report exclusive data on retention and turnover rates.
Guests also offer practical solutions to the problem, including better managing labor costs to be able to give employees a pay raise.
Overall, the experts agree that creating awareness about the opportunities to build a meaningful career should be the central strategy to recruiting and retaining employees.
We feature Ron Mitchell CEO of Virgil Holdings, which owns Hcareers, a recruitment website; Del Ross, chief revenue officer at Hotel Effectiveness, which helps hotels manage labor costs; Davonne Reaves, CEO of The Vonne Group, a hospitality consulting firm; and Sarah Smart, vice president of global recruitment at Hilton Worldwide.
Resources and Links
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.
Whether they’re new to the concept or they’ve worked in lodging for years, women are an emerging force in hotel development, investment and ownership. Several industry leaders are making significant strides in building programs that encourage and support women interested in becoming hotel owners and investors. This report examines new projects and updates the status of existing efforts by industry leaders to recruit women as owners and help them hurdle barriers such as critical access to capital.