Hunter Hotel Advisors brokered the sales of more hotels in 2019 than in any year in its history.
Sellers and buyers that generated $1.2 billion under Hunter’s guidance were a mixed bag and included institutional firms, private investment groups and hotel companies.
Many hotel brokers expect to tally similar results, making 2019 one of the most active years in hotel transactions in the U.S.
Industry analysts we interviewed expect 2020 to be an even busier period of hotel investment in part because private investors will continue to recycle their capital and shop for places to stash their cash.
This episode of Lodging Leaders takes a look at the history of hotel transactions last year as well as the whole past decade, including the growth of REITs, the emergence of private equity and the expansion of ownership groups that aggressively grew their portfolios with branded select-service assets. We also explore what might lie ahead this year as hotels in many major markets experience a slowdown in business.
We talk to Teague Hunter, CEO of Hunter Hotel Advisors in Atlanta; Lou Plasencia, CEO of The Plasencia Group in Tampa, Florida; Daniel Lesser, president and CEO of LW Hospitality Advisors in New York City; Kevin Mallory, senior managing director of CBRE Hotels in Chicago; and Brian Waldman, executive vice president of investment for Peachtree Hotel Group in Atlanta.
Resources and Links
Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the industry to implore Congress to act soon before half of the country’s hotels go into foreclosure. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.