246 | Transitional Transactions: Hotel brokers, investors prepare for a new normal


Hunter Hotel Advisors brokered the sales of more hotels in 2019 than in any year in its history.

Sellers and buyers that generated $1.2 billion under Hunter’s guidance were a mixed bag and included institutional firms, private investment groups and hotel companies.

Many hotel brokers expect to tally similar results, making 2019 one of the most active years in hotel transactions in the U.S.

Industry analysts we interviewed expect 2020 to be an even busier period of hotel investment in part because private investors will continue to recycle their capital and shop for places to stash their cash.

This episode of Lodging Leaders takes a look at the history of hotel transactions last year as well as the whole past decade, including the growth of REITs, the emergence of private equity and the expansion of ownership groups that aggressively grew their portfolios with branded select-service assets. We also explore what might lie ahead this year as hotels in many major markets experience a slowdown in business.

We talk to Teague Hunter, CEO of Hunter Hotel Advisors in Atlanta; Lou Plasencia, CEO of The Plasencia Group in Tampa, Florida; Daniel Lesser, president and CEO of LW Hospitality Advisors in New York City; Kevin Mallory, senior managing director of CBRE Hotels in Chicago; and Brian Waldman, executive vice president of investment for Peachtree Hotel Group in Atlanta.

Resources and Links

  • 329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals

    Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.

  • 328 | Curb Appeal: Hotels’ refreshed images designed to attract road trippers

    Nearly 48 million Americans plan to travel over the Fourth of July weekend, predicts AAA. Most of them will drive and many of them plan to stay in hotels. What makes a travel consumer choose your hotel? Price can be a factor but so can the story the property tells through its online photos and its real-life curb appeal. First impressions of a hotel set the tone for the guest’s entire stay. Its roadside image is more important than ever as the lodging industry this summer hangs its hopes on a comeback driven by domestic travelers. Lodging Leaders podcast explores the importance of a hotel’s curb appeal as hoteliers think of ways to attract travelers seeking safety and assurance as the nation emerges from the coronavirus pandemic.

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