Americans for the Arts’ public-opinion survey in 2018 found citizens value the arts and believe it benefits the community and its businesses.
In the U.S. hospitality sector, art is becoming more mainstream as hotels integrate different artistic mediums into design and décor as well as guest programs.
In this episode of Lodging Leaders, we explore how hotels use art to set themselves apart from the competition and attract guests who would not have otherwise stayed at the hotel.
Along with the business perspective, hotel owners and managers also promote non-traditional art concepts and support artists whose works enrich the lives of guests and locals.
We talk to Jean-Luc Laramie, general manager of the Hotel Chicago West Loop, which integrated art into its renovation plans in unique ways; Asend, the muralist who plans to create a work on the exterior of the hotel; and Terry Eaton of Eaton Fine Art in Austin, Texas, who creates and curates art programs for hotels of all sizes all over the world.
Resources and Links
Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the industry to implore Congress to act soon before half of the country’s hotels go into foreclosure. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.