Americans for the Arts’ public-opinion survey in 2018 found citizens value the arts and believe it benefits the community and its businesses.
In the U.S. hospitality sector, art is becoming more mainstream as hotels integrate different artistic mediums into design and décor as well as guest programs.
In this episode of Lodging Leaders, we explore how hotels use art to set themselves apart from the competition and attract guests who would not have otherwise stayed at the hotel.
Along with the business perspective, hotel owners and managers also promote non-traditional art concepts and support artists whose works enrich the lives of guests and locals.
We talk to Jean-Luc Laramie, general manager of the Hotel Chicago West Loop, which integrated art into its renovation plans in unique ways; Asend, the muralist who plans to create a work on the exterior of the hotel; and Terry Eaton of Eaton Fine Art in Austin, Texas, who creates and curates art programs for hotels of all sizes all over the world.
Resources and Links
Ginny Morrison of Evanston, Illinois, is a 33-year veteran of Spire Hospitality, a hotel management company with a portfolio that spans coast-to-coast. As vice president of sales and marketing, Morrison saw the coronavirus pandemic decimate the meetings business. More than a year later, she’s witnessing a comeback as small-meeting planners are actively booking events for the last half of 2021 and beyond. As public health agencies expand COVID-19 vaccination programs across the U.S. and states ease up on public-gathering restrictions designed to keep the virus at bay, the hotel industry is seeing small meetings begin a comeback. In Episode 317, Long Live Lodging covers the state of the small-meetings sector and how hotels can grab their share of the meetings business during and post-pandemic. This report is part of our ongoing coverage about the coronavirus pandemic and its impact on the hospitality industry.
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.