About 25 years ago, as the number of limited service hotels in the U.S. began to grow, hotel franchisers began to add perceived value to their brands by offering guests a free breakfast.
Today, the lines are blurring between limited and full service as hotels add a variety of paid and free food and beverage options no matter the chain-scale classification or price segment.
During the Americas Lodging Investment Summit in Los Angeles last week, Lodging Leaders interviewed hoteliers, restaurateurs and brand designers who are remaking existing F&B programs or introducing new dining concepts in hotels.
In today’s episode we feature Danica Boyd, global head of Wyndham Garden; Steve Palmer, restaurateur and managing partner of Indigo Road Hospitality Group, and Larry Spelts, president of its new hotel division; Tom Horwitz and Adrianne Korczynski of NELSON Worldwide, a hotel design and branding company; and Matthew J. Stone, associate professor of recreation, hospitality and parks management at California State University, Chico, and one of the researchers of the newly released report on culinary travel trends from the World Food Travel Association.
Resources and Links
Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the industry to implore Congress to act soon before half of the country’s hotels go into foreclosure. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.