FRANCHISING
253 | Franchising Report Part 1 – Power Struggle: New hotelier organization lobbies for franchisee protection
FRANCHISING
Fair franchising. It’s a phrase that’s been used countless times in negotiations with brands, at industry conferences and among associations formed to ensure a balance of power between franchisers and franchisees.
As the hotel industry in the U.S. celebrates nearly a decade of growth, leaner times are ahead, say forecasters. Owner operators are cutting as many expenses as they can but seem to be swimming upstream as costs are claiming more and more of their bottom lines.
Among the biggest expenses are franchisee fees, which are growing at a faster pace than room revenue.
Episode 253 of Lodging Leaders is the first in a series that’s exploring the issues brewing in the franchise industry.
To launch the series, Judy Maxwell, co-host of Lodging Leaders, attended Fair Franchising Initiative, a new organization formed to address hotel franchisees’ concerns with the current state of franchising.
Maxwell also interviewed a hotelier leading a petition drive to get AAHOA back to the discussion table with Choice Hotels International.
Featured are Prakash Shah and Anil Patel, president and chairman, respectively, of Fair Franchising Initiative; Keith Miller, principal of Franchisee Advocacy Consulting; and Sagar Shah, a next-generation hotelier who is leading the franchisee petition drive.
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FRANCHISING
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342 | Live Long and Prosper: Hospitality industry embraces senior living
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.
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341 | One Big Happy: Travel survey reveals how hotels can attract families
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.