FRANCHISING

253 | Franchising Report Part 1 – Power Struggle: New hotelier organization lobbies for franchisee protection

FRANCHISING

Fair franchising. It’s a phrase that’s been used countless times in negotiations with brands, at industry conferences and among associations formed to ensure a balance of power between franchisers and franchisees.

As the hotel industry in the U.S. celebrates nearly a decade of growth, leaner times are ahead, say forecasters. Owner operators are cutting as many expenses as they can but seem to be swimming upstream as costs are claiming more and more of their bottom lines.

Among the biggest expenses are franchisee fees, which are growing at a faster pace than room revenue.

Episode 253 of Lodging Leaders is the first in a series that’s exploring the issues brewing in the franchise industry.

To launch the series, Judy Maxwell, co-host of Lodging Leaders, attended Fair Franchising Initiative, a new organization formed to address hotel franchisees’ concerns with the current state of franchising.

Maxwell also interviewed a hotelier leading a petition drive to get AAHOA back to the discussion table with Choice Hotels International.

Featured are Prakash Shah and Anil Patel, president and chairman, respectively, of Fair Franchising Initiative; Keith Miller, principal of Franchisee Advocacy Consulting; and Sagar Shah, a next-generation hotelier who is leading the franchisee petition drive.

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Resources and Links

FRANCHISING
  • 329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals

    Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.

  • 328 | Curb Appeal: Hotels’ refreshed images designed to attract road trippers

    Nearly 48 million Americans plan to travel over the Fourth of July weekend, predicts AAA. Most of them will drive and many of them plan to stay in hotels. What makes a travel consumer choose your hotel? Price can be a factor but so can the story the property tells through its online photos and its real-life curb appeal. First impressions of a hotel set the tone for the guest’s entire stay. Its roadside image is more important than ever as the lodging industry this summer hangs its hopes on a comeback driven by domestic travelers. Lodging Leaders podcast explores the importance of a hotel’s curb appeal as hoteliers think of ways to attract travelers seeking safety and assurance as the nation emerges from the coronavirus pandemic.

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