Fair franchising. It’s a phrase that’s been used countless times in negotiations with brands, at industry conferences and among associations formed to ensure a balance of power between franchisers and franchisees.
As the hotel industry in the U.S. celebrates nearly a decade of growth, leaner times are ahead, say forecasters. Owner operators are cutting as many expenses as they can but seem to be swimming upstream as costs are claiming more and more of their bottom lines.
Among the biggest expenses are franchisee fees, which are growing at a faster pace than room revenue.
Episode 253 of Lodging Leaders is the first in a series that’s exploring the issues brewing in the franchise industry.
To launch the series, Judy Maxwell, co-host of Lodging Leaders, attended Fair Franchising Initiative, a new organization formed to address hotel franchisees’ concerns with the current state of franchising.
Maxwell also interviewed a hotelier leading a petition drive to get AAHOA back to the discussion table with Choice Hotels International.
Featured are Prakash Shah and Anil Patel, president and chairman, respectively, of Fair Franchising Initiative; Keith Miller, principal of Franchisee Advocacy Consulting; and Sagar Shah, a next-generation hotelier who is leading the franchisee petition drive.
Resources and Links
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
Long Live Lodging, an online multimedia news organization that covers the hospitality industry, found itself tossing aside its plans for news coverage late in the first quarter of 2020, when the coronavirus pandemic hit the U.S. and devastated the hospitality industry. The year turned out to be ground-breaking for Long Live Lodging, which developed the industry’s first live digital conference, and its podcast, Lodging Leaders, which increased its followers through timely, credible and balanced reporting on trends and issues driving the industry during the historic year. The company also won international recognition for its coverage of the COVID-19 crisis and its work as a whole. Long Live Lodging is a startup media company, formed in 2019, with Lodging Leaders, which was founded in 2015. In today’s report, we celebrate the podcast’s 300th episode. Podcast founder and co-host Jon Albano and co-host Judy Maxwell have a free-wheeling conversation in which they review the top podcasts of 2020 (Can anyone say ‘fair franchising’?) and give a brief preview of what the media organization plans for 2021.