CORONAVIRUS
254 | High Cancellations and Low Demand: Hotel pricing in a steep downturn
CORONAVIRUS
The U.S. hotel industry is undergoing an unprecedented experience as the new coronavirus or COVID-19 grows more and more real every day.
Long Live Lodging and its Lodging Leaders podcast has decided to put a temporary hold on its usual programing from one report a week and move to providing updates throughout the week with short reports focused on specific issues impacting the hotel business.
In this episode we explore pricing in a sudden and steep downturn.
We interview Lily Mockerman, founder and CEO of Total Customized Revenue Management of Phoenix, Arizona, and Susan Barry, founder and president of Hive Marketing of Atlanta, Georgia, on how hotels can effectively manage rate to mitigate the loss of revenue from cancelations as well as attract business from people who still need to travel or from those who choose to travel during the COVID-19 outbreak.
Related Episodes
- 217 | Rainy Days Ahead: Hotels advised to prepare for a downturn
- 233 | How Does Your Hotel Rate? Smart pricing strategies key to winning in a downturn
- 252 | The BulletInn #2: Coronavirus and group business; Sara Blakely of Spanx at Hunter conference; and short-term rental’s surprising shift
Resources and Links
CORONAVIRUS
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287 | The Long Haul: Extended-stay hotels show their strength in a crisis
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
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285 | ‘Allure of the Door’: Exterior-corridor hotels trending in COVID-19 pandemic
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.