CORONAVIRUS
254 | High Cancellations and Low Demand: Hotel pricing in a steep downturn
CORONAVIRUS
The U.S. hotel industry is undergoing an unprecedented experience as the new coronavirus or COVID-19 grows more and more real every day.
Long Live Lodging and its Lodging Leaders podcast has decided to put a temporary hold on its usual programing from one report a week and move to providing updates throughout the week with short reports focused on specific issues impacting the hotel business.
In this episode we explore pricing in a sudden and steep downturn.
We interview Lily Mockerman, founder and CEO of Total Customized Revenue Management of Phoenix, Arizona, and Susan Barry, founder and president of Hive Marketing of Atlanta, Georgia, on how hotels can effectively manage rate to mitigate the loss of revenue from cancelations as well as attract business from people who still need to travel or from those who choose to travel during the COVID-19 outbreak.
Related Episodes
- 217 | Rainy Days Ahead: Hotels advised to prepare for a downturn
- 233 | How Does Your Hotel Rate? Smart pricing strategies key to winning in a downturn
- 252 | The BulletInn #2: Coronavirus and group business; Sara Blakely of Spanx at Hunter conference; and short-term rental’s surprising shift
Resources and Links
CORONAVIRUS
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341 | One Big Happy: Travel survey reveals how hotels can attract families
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.
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340 | New Glass Ceiling: Industry leaders work to shatter barriers for women hotel owners and investors
Whether they’re new to the concept or they’ve worked in lodging for years, women are an emerging force in hotel development, investment and ownership. Several industry leaders are making significant strides in building programs that encourage and support women interested in becoming hotel owners and investors. This report examines new projects and updates the status of existing efforts by industry leaders to recruit women as owners and help them hurdle barriers such as critical access to capital.