LODGING LEADERS
254 | High Cancellations and Low Demand: Hotel pricing in a steep downturn
LODGING LEADERS
The U.S. hotel industry is undergoing an unprecedented experience as the new coronavirus or COVID-19 grows more and more real every day.
Long Live Lodging and its Lodging Leaders podcast has decided to put a temporary hold on its usual programing from one report a week and move to providing updates throughout the week with short reports focused on specific issues impacting the hotel business.
In this episode we explore pricing in a sudden and steep downturn.
We interview Lily Mockerman, founder and CEO of Total Customized Revenue Management of Phoenix, Arizona, and Susan Barry, founder and president of Hive Marketing of Atlanta, Georgia, on how hotels can effectively manage rate to mitigate the loss of revenue from cancelations as well as attract business from people who still need to travel or from those who choose to travel during the COVID-19 outbreak.
Related Episodes
- 217 | Rainy Days Ahead: Hotels advised to prepare for a downturn
- 233 | How Does Your Hotel Rate? Smart pricing strategies key to winning in a downturn
- 252 | The BulletInn #2: Coronavirus and group business; Sara Blakely of Spanx at Hunter conference; and short-term rental’s surprising shift
Resources and Links
LODGING LEADERS
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259 | Trust Factor: Hotels can channel the right message during the coronavirus crisis
While many of the country’s 57,000 hotels have closed during the coronavirus pandemic, owners and operators are spending limited resources and a whole lot of time on retooling their property systems and deep cleaning rooms and public areas. They want to be ready when the nation starts traveling again. And that’s a message that needs read more
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258 | Cash in a Crisis: SBA launches COVID-19 loan program, but experts urge caution
Dave Shah grew up in his family’s hotel and watched his parents and other hoteliers struggle to stay in business during the Great Recession. He thinks the economic situation for hoteliers during the COVID-19 crisis is growing worse than that time. Shah founded Pineapple Capital Group five years ago to help hotels and other small read more