CORONAVIRUS
254 | High Cancellations and Low Demand: Hotel pricing in a steep downturn
CORONAVIRUS
The U.S. hotel industry is undergoing an unprecedented experience as the new coronavirus or COVID-19 grows more and more real every day.
Long Live Lodging and its Lodging Leaders podcast has decided to put a temporary hold on its usual programing from one report a week and move to providing updates throughout the week with short reports focused on specific issues impacting the hotel business.
In this episode we explore pricing in a sudden and steep downturn.
We interview Lily Mockerman, founder and CEO of Total Customized Revenue Management of Phoenix, Arizona, and Susan Barry, founder and president of Hive Marketing of Atlanta, Georgia, on how hotels can effectively manage rate to mitigate the loss of revenue from cancelations as well as attract business from people who still need to travel or from those who choose to travel during the COVID-19 outbreak.
Related Episodes
- 217 | Rainy Days Ahead: Hotels advised to prepare for a downturn
- 233 | How Does Your Hotel Rate? Smart pricing strategies key to winning in a downturn
- 252 | The BulletInn #2: Coronavirus and group business; Sara Blakely of Spanx at Hunter conference; and short-term rental’s surprising shift
Resources and Links
CORONAVIRUS
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321 | Here to Help: Pandemic crisis fuels third-party management growth
Hotel owners and operators who believed they could go it alone before the coronavirus pandemic devastated the hotel industry are having another think and turning to third-party managers to work their way back to profitability in the post-pandemic recovery. Another trend contributing to the growth in third-party managers’ business is more commercial real estate investors armed with cash entering the hotel sector and in need of an experienced operations team. Episode 321 of Lodging Leaders podcast explores the growth of third-party management companies over the past 12 months. This report is part of Lodging Leaders’ coverage of the coronavirus crisis and its impact on the hospitality industry.
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320 | Where’s My Stuff?: Breaks in the global supply chain disrupt hotel projects, increase costs
The Ever Given container ship running aground on March 23 in the Suez Canal got worldwide attention, but it is just one of many reasons for the breaks in the global supply chain that are impacting the U.S. hotel industry’s post-pandemic revival plans. Shipping companies in Asia and Europe are contending with a boatload of challenges, including a lack of containers, traffic jams at West Coast ports and increased costs. Long Live Lodging explores what the problems mean to hotel owners and developers eager to refresh their properties and welcome guests back.