As the nation weathers the COVID-19 crisis, hotels can make the most of a bad situation by finding ways to serve their communities. During this time, say hospitality marketing experts, building trust among consumers is more important than ever. By sharing their acts of kindness and compassion hotels can shape a message that reassures the public the hospitality industry has their back.
While many of the country’s 57,000 hotels have closed during the coronavirus pandemic, owners and operators are spending limited resources and a whole lot of time on retooling their property systems and deep cleaning rooms and public areas. They want to be ready when the nation starts traveling again. And that’s a message that needs read more