Cecil Staton has had his hands full to say the least. He has been at the helm of AAHOA, the world’s largest hotel owners association, for just four months.
The new coronavirus outbreak and its devastating effect on the travel industry has hotel owners turning to him for solutions.
This is the third installment of a special report by Lodging Leaders podcast that examines the impact the coronavirus is having on the U.S. hotel industry.
In today’s episode, Staton shares his views regarding the “heartbreaking” decisions owners are having to make in the face of steep business losses and what AAHOA is doing to navigate them through the troubled waters.
Also featured is hotelier Kal Patel, president and CEO of Crestpoint Cos. who wants franchisers to do more in the way of financial relief for franchisees.
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With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry. But hotel marketing experts we interviewed say business will be read more