Cecil Staton has had his hands full to say the least. He has been at the helm of AAHOA, the world’s largest hotel owners association, for just four months.
The new coronavirus outbreak and its devastating effect on the travel industry has hotel owners turning to him for solutions.
This is the third installment of a special report by Lodging Leaders podcast that examines the impact the coronavirus is having on the U.S. hotel industry.
In today’s episode, Staton shares his views regarding the “heartbreaking” decisions owners are having to make in the face of steep business losses and what AAHOA is doing to navigate them through the troubled waters.
Also featured is hotelier Kal Patel, president and CEO of Crestpoint Cos. who wants franchisers to do more in the way of financial relief for franchisees.
Resources and Links
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
Long Live Lodging, an online multimedia news organization that covers the hospitality industry, found itself tossing aside its plans for news coverage late in the first quarter of 2020, when the coronavirus pandemic hit the U.S. and devastated the hospitality industry. The year turned out to be ground-breaking for Long Live Lodging, which developed the industry’s first live digital conference, and its podcast, Lodging Leaders, which increased its followers through timely, credible and balanced reporting on trends and issues driving the industry during the historic year. The company also won international recognition for its coverage of the COVID-19 crisis and its work as a whole. Long Live Lodging is a startup media company, formed in 2019, with Lodging Leaders, which was founded in 2015. In today’s report, we celebrate the podcast’s 300th episode. Podcast founder and co-host Jon Albano and co-host Judy Maxwell have a free-wheeling conversation in which they review the top podcasts of 2020 (Can anyone say ‘fair franchising’?) and give a brief preview of what the media organization plans for 2021.