Cecil Staton has had his hands full to say the least. He has been at the helm of AAHOA, the world’s largest hotel owners association, for just four months.
The new coronavirus outbreak and its devastating effect on the travel industry has hotel owners turning to him for solutions.
This is the third installment of a special report by Lodging Leaders podcast that examines the impact the coronavirus is having on the U.S. hotel industry.
In today’s episode, Staton shares his views regarding the “heartbreaking” decisions owners are having to make in the face of steep business losses and what AAHOA is doing to navigate them through the troubled waters.
Also featured is hotelier Kal Patel, president and CEO of Crestpoint Cos. who wants franchisers to do more in the way of financial relief for franchisees.
Resources and Links
Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the industry to implore Congress to act soon before half of the country’s hotels go into foreclosure. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.