While many of the country’s 57,000 hotels have closed during the coronavirus pandemic, owners and operators are spending limited resources and a whole lot of time on retooling their property systems and deep cleaning rooms and public areas.
They want to be ready when the nation starts traveling again. And that’s a message that needs to be shared with the world. Now is not the time to be silent.
In this episode of Lodging Leaders, hospitality marketing and business communication experts advise on what message hotels should be sending to consumers during the COVID-19 crisis.
Resources and Links
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.
The coronavirus crisis has dramatically altered the traditional competitive set most hotels use to benchmark their business performance. During the pandemic, properties have reduced services; they’ve closed either permanently or temporarily; or they’ve transitioned to alternative uses by contracting out to essential travelers or social agencies in search of housing. Episode 315 explores the genesis of the hotel industry comp set and how the COVID-19 outbreak has changed the strategic business tool. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.