While many of the country’s 57,000 hotels have closed during the coronavirus pandemic, owners and operators are spending limited resources and a whole lot of time on retooling their property systems and deep cleaning rooms and public areas.
They want to be ready when the nation starts traveling again. And that’s a message that needs to be shared with the world. Now is not the time to be silent.
In this episode of Lodging Leaders, hospitality marketing and business communication experts advise on what message hotels should be sending to consumers during the COVID-19 crisis.
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Dave Shah grew up in his family’s hotel and watched his parents and other hoteliers struggle to stay in business during the Great Recession. He thinks the economic situation for hoteliers during the COVID-19 crisis is growing worse than that time. Shah founded Pineapple Capital Group five years ago to help hotels and other small read more
As hotels in the U.S. are forced to dramatically scale back operations or close altogether because of the new coronavirus pandemic, government officials are looking to use the empty rooms to fight the spread of the virus or help patients recover. Meantime, hotel operators are taking a fresh look at cleaning procedures to assure guests read more