CORONAVIRUS

259 | Trust Factor: Hotels can channel the right message during the coronavirus crisis

CORONAVIRUS

While many of the country’s 57,000 hotels have closed during the coronavirus pandemic, owners and operators are spending limited resources and a whole lot of time on retooling their property systems and deep cleaning rooms and public areas.

They want to be ready when the nation starts traveling again. And that’s a message that needs to be shared with the world. Now is not the time to be silent.

In this episode of Lodging Leaders, hospitality marketing and business communication experts advise on what message hotels should be sending to consumers during the COVID-19 crisis.

Resources and Links

CORONAVIRUS
  • 329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals

    Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.

  • 328 | Curb Appeal: Hotels’ refreshed images designed to attract road trippers

    Nearly 48 million Americans plan to travel over the Fourth of July weekend, predicts AAA. Most of them will drive and many of them plan to stay in hotels. What makes a travel consumer choose your hotel? Price can be a factor but so can the story the property tells through its online photos and its real-life curb appeal. First impressions of a hotel set the tone for the guest’s entire stay. Its roadside image is more important than ever as the lodging industry this summer hangs its hopes on a comeback driven by domestic travelers. Lodging Leaders podcast explores the importance of a hotel’s curb appeal as hoteliers think of ways to attract travelers seeking safety and assurance as the nation emerges from the coronavirus pandemic.

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