LODGING LEADERS
259 | Trust Factor: Hotels can channel the right message during the coronavirus crisis
LODGING LEADERS
While many of the country’s 57,000 hotels have closed during the coronavirus pandemic, owners and operators are spending limited resources and a whole lot of time on retooling their property systems and deep cleaning rooms and public areas.
They want to be ready when the nation starts traveling again. And that’s a message that needs to be shared with the world. Now is not the time to be silent.
In this episode of Lodging Leaders, hospitality marketing and business communication experts advise on what message hotels should be sending to consumers during the COVID-19 crisis.
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LODGING LEADERS
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271 | Clean Breaks: Hotels face new expectations of health and safety in the age of COVID-19
The U.S. hotel industry has begun its comeback as all states are reopening their economies. The numbers show that occupancy is slowly but steadily increasing as hotels get back to business. But, to be sure, it is not business as usual. Relatively few hotels completely closed during the coronavirus pandemic. More than 80 percent remained read more
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270 | Critical Messages: Hotel marketing in the wake of COVID-19
With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry. But hotel marketing experts we interviewed say business will be read more