Last week, several hospitality-focused analytical companies released data that specifically show how the coronavirus pandemic is decimating the U.S. hotel industry.
The picture they paint is grim.
And – though experts say they believe the industry will eventually resurge – the months ahead will be hard.
In this report we review reports from STR, CBRE Hotels Americas Research and Hotstats.
We interview Jamie Lane, senior managing economist with CBRE Hotels research, and David Eisen, director of hotel intelligence at HotStats.
And we feature sound bites of a March 26 webinar on U.S. hotel industry performance with Jan Freitag.
Resources and Links
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.
The coronavirus crisis has dramatically altered the traditional competitive set most hotels use to benchmark their business performance. During the pandemic, properties have reduced services; they’ve closed either permanently or temporarily; or they’ve transitioned to alternative uses by contracting out to essential travelers or social agencies in search of housing. Episode 315 explores the genesis of the hotel industry comp set and how the COVID-19 outbreak has changed the strategic business tool. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.