Earlier this year, a large group of hotel owners began to organize and create a comprehensive push back at the hotel franchising model.
Fair Franchising Initiative held its launch conference on March 5, a little more than a week before President Trump declared a national emergency as the new coronavirus pandemic spread to the U.S. The crisis has all but paralyzed the lodging sector and the U.S. economy as a whole.
It has also exposed the cracks in the franchiser-franchisee relationship as frightened and frustrated owners say hotel companies are not doing enough to protect their businesses from collapse.
This episode of Lodging Leaders is the second part of a series examining the hotel franchiser-franchisee relationship that we began in early March. It is also part of Long Live Lodging’s special report on the coronavirus crisis and its impact on the hotel industry.
You’ll hear from owners and veteran industry leaders as well as a lawyer well versed in brand license disputes.
Resources and Links
The U.S. hotel industry has begun its comeback as all states are reopening their economies. The numbers show that occupancy is slowly but steadily increasing as hotels get back to business. But, to be sure, it is not business as usual. Relatively few hotels completely closed during the coronavirus pandemic. More than 80 percent remained read more
With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry. But hotel marketing experts we interviewed say business will be read more