CORONAVIRUS
268 | Peaks and Valleys: COVID-19 crisis cuts hotel values and creates opportunity
CORONAVIRUS
Suzanne Mellen, senior managing director and practice leader at HVS, has been in the hotel valuation business for 40 years. She’s witnessed a lot of ups and downs.
She’s also noticed how investors are eager to talk about their hotel’s market value during the good times but reluctant to face the truth in a downturn.
Mellen and her colleagues recently released a report that shows a decrease in hotel market values across the U.S.
No surprise there, given the negative impact of the COVID-19 crisis on industry performance. But this is also a time when opportunistic buyers will step up and actually aid in the industry’s post-crisis recovery.
Lodging Leaders talks to Mellen and others regarding who the winners and losers may be in hotel investment as the crisis begins to ease. This episode is part of our ongoing special coverage of the coronavirus crisis and its impact on the hospitality industry.
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CORONAVIRUS
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329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals
Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.
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328 | Curb Appeal: Hotels’ refreshed images designed to attract road trippers
Nearly 48 million Americans plan to travel over the Fourth of July weekend, predicts AAA. Most of them will drive and many of them plan to stay in hotels. What makes a travel consumer choose your hotel? Price can be a factor but so can the story the property tells through its online photos and its real-life curb appeal. First impressions of a hotel set the tone for the guest’s entire stay. Its roadside image is more important than ever as the lodging industry this summer hangs its hopes on a comeback driven by domestic travelers. Lodging Leaders podcast explores the importance of a hotel’s curb appeal as hoteliers think of ways to attract travelers seeking safety and assurance as the nation emerges from the coronavirus pandemic.