The COVID-19 crisis is far from over. How long the crisis remains is still an unknown.
As many states are taking steps to reopen their marketplaces, government leaders and business owners may want to look to the hotel industry for some best practices. While nearly 20 percent of the nation’s 57,000 hotels have closed, according to reports, the rest have remained open throughout the pandemic.
Despite that, owners and operators know life will never go back to way it was before the crisis.
Never before has innovative thought mattered more than during the current coronavirus pandemic.
In this episode of Lodging Leaders podcast, we talk to Mitch Patel, CEO of Vision Hospitality Group, which kept its 40-some hotels open and is trying to figure out what the hospitality business will look like in the coming months and years.
We also talk to John Hardy, CEO of The Hardy Group, a hotel development consulting company with offices all over the world. The company sponsors an annual event called Radical Innovation that spotlights new designs and business methods.
And we hear from Adam Harris, co-founder and CEO of Cloudbeds, who stresses the importance that strong fundamental business practices play in a comeback.
Resources and Links
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
She Has a Deal, a program that promotes women as hotel owners, last month minted several new investors through its inaugural pitch competition. Long Live Lodging examines what it took for the three women who comprise the team called Datcher to win the top prize of $50,000 in equity in a fund that would include their $27.4 million project proposed for downtown Detroit. Two additional projects proposed during the competition were selected to benefit from She Has a Deal’s first investment fund. Datcher’s winning formula as well as the other project proposals can be emulated as hotel developers and investors search for ways to fund upcoming projects that reduce investors’ risk while delivering a healthy return as the lodging industry navigates its way through the business downturn caused by the coronavirus pandemic.