With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry.
But hotel marketing experts we interviewed say business will be anything but usual as the hospitality sector begins to recover in a consumer environment influenced by fear and an abundance of caution.
COVID-19 is still with us and it dictates new ways of doing business.
In this episode of Lodging Leaders, we explore strategies hotel owners and operators need to consider when preparing to market to prospective guests as well as how to maintain relationships with customers who depend upon the industry for shelter in a time of uncertainty.
Resources and Links
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more
Imagine holding a conference on racism, diversity and inclusion in Corporate America and seeing your event invaded by outsiders shouting racial epithets and vulgarities while flying both the Nazi and American flags. Actually, there is no need to imagine it because it happened earlier this month during a digital event organized by the founders of read more