The U.S. hospitality industry is slowly getting back to business.
Leisure travelers are responsible for occupancy boosts in late May, especially Memorial Day weekend, STR reports.
Leisure travelers will continue to drive demand as the coronavirus crisis begins to ease, experts say.
Meanwhile, Oxford Tourism Economics reports that business transient and group bookings are not expected to return to pre-COVID-19 levels until 2023.
What meetings will look like in the near term is anyone’s guess in the age of social distancing. Will groups be smaller? Will they include overnight stays? Will they be a mix of remote and in-person attendees and presenters?
In this episode of Lodging Leaders, we talk with Jeff Loether of Electro-Media Design about the audiovisual tools hotels will have to consider using if they want to attract meeting and event business. We also hear from Kristi White of Knowland, which helps hotels find meeting and group business.
Resources and Links
Nicolas Graf, associate dean, clinical professor and chair of New York University’s Jonathan M. Tisch Center of Hospitality, will soon unveil the school’s new Hospitality Innovation Hub. Departure from the norms of doing business is key to the post-pandemic survival and success of the hospitality industry, says Graf. Companies that offer flexibility in thought and practice among employees will go a long way in leading the industry’s post-pandemic recovery. Episode 331 of Lodging Leaders explores what it will take for owners, operators and others invested in the industry to attract and retain bright young talent who can help build modern and sustainable hotel business models.
Bijal Patel, 31, is CEO of Coast Redwood Hospitality and the youngest chair of the California Hotel & Lodging Association. He’s made even more history at CHLA by agreeing to serve an unprecedented second term as the lodging industry emerges from the coronavirus pandemic. Patel is a third-generation hotelier. Being so steeped in hospitality at such a young age is not new for members of the Indian American hotelier community, but Patel fears the pandemic has drained the industry of emerging talent. Lodging Leaders spotlights Patel, who represents a leadership demographic that is fighting for the life of the hospitality industry as they watch their peers veer toward other career paths.