273 | Digital Divides: Technology builds a hybrid of meetings and events in age of COVID-19


The U.S. hospitality industry is slowly getting back to business.

Leisure travelers are responsible for occupancy boosts in late May, especially Memorial Day weekend, STR reports.

Leisure travelers will continue to drive demand as the coronavirus crisis begins to ease, experts say.

Meanwhile, Oxford Tourism Economics reports that business transient and group bookings are not expected to return to pre-COVID-19 levels until 2023.

What meetings will look like in the near term is anyone’s guess in the age of social distancing. Will groups be smaller? Will they include overnight stays? Will they be a mix of remote and in-person attendees and presenters?

In this episode of Lodging Leaders, we talk with Jeff Loether of Electro-Media Design about the audiovisual tools hotels will have to consider using if they want to attract meeting and event business. We also hear from Kristi White of Knowland, which helps hotels find meeting and group business.

Resources and Links

  • 290 | DAY-CATIONS: Hotels turn guest rooms into private office spaces

    With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • She Has a Deal

    She Has a Deal is a hotel development competition in which all-women teams pitch their ideas to prospective investors to win $50,000 in equity toward their project. Tracy Prigmore, founder and CEO of TLTSolutions, a hotel investment group, created She Has a Deal to open doors for women interested in hotel ownership. Five teams will read more

Back to Top