Imagine holding a conference on racism, diversity and inclusion in Corporate America and seeing your event invaded by outsiders shouting racial epithets and vulgarities while flying both the Nazi and American flags.
Actually, there is no need to imagine it because it happened earlier this month during a digital event organized by the founders of a group called Next Generation in Lodging.
The webcast was the second in a series in which Next Generation in Lodging is examining how the U.S. hospitality industry can truly and effectively address racism among its ranks and propel diversity and inclusion from the front lines to the C-suites.
In this episode, Lodging Leaders talks to organizers of the web event about the startling and frightening infiltration of what they believe are white supremacists into their digital conference.
We also talk with the founders of Next Generation in Lodging about the racial unrest and awakening taking place throughout the country, what the message of inequality and systemic racism means to the hospitality industry and where the industry should go from here.
Resources and Links
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.