Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data.
That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not only in its rank-and-file but also across all levels of leadership.
A new study that measures inclusivity reveals what we really all know: The hotel industry in America has few Black people in senior leadership roles. And even the most “woke” companies dramatically fail in providing opportunities for Blacks to move up the ranks.
The good news is as the hospitality industry begins a comeback from the economic crisis caused by the coronavirus pandemic, companies have an opportunity to mend their ways and revise their hiring and promotion practices to leverage the diversity they’re so eager to claim.
In this episode – a continuation of our coverage of racism, diversity and inclusion in the hotel industry – we talk to experts who are on the front lines of gender and racial equality in business. We highlight two new studies that could very well pave the way for a change in how hospitality businesses bring back and reposition their workforces as the U.S. economy emerges from the COVID-19 pandemic amid an historic re-awakening on Black lives and civil rights.
Resources and Links
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.