In the introduction of his book, “Hotel, an American History,” A.K. Sandoval-Strausz writes: “The hotel as we know it today did not evolve randomly or naturally, nor did it develop as some sort of automatic response to structural needs. Rather, it was the deliberate creation of an identifiable group of people who lived in a specific place and time.”
Hotels, he writes, are an artifact of an epochal shift, an important period in history. At the same time, the hotel is a microcosm of key challenges of modern life.
In the year 2020, we are living in an unprecedented, and therefore historical time.
America’s hotels are telling the stories of the coronavirus pandemic and its impact on the economy and the people who depend on a thriving hospitality industry for their welfare.
It is the hotel’s designers who help tell a story through branding, architecture and interior design.
This episode of Lodging Leaders explores what designers are doing to help hoteliers reimagine their properties in an age of heightened consumer awareness of health and wellness.
We feature Alpa Patel, founder and CEO of Spaceez, a web-based interior design company that caters to motels and hotels in the economy and midscale segments; Patti Tritschler, founder and CEO of Interior Image Group, an interior designer for branded and boutique hotels; Roger Hill, CEO of The Gettys Group, and his colleague Ron Swidler, the global hotel design firm’s chief innovation officer; and Steve Palmer, managing partner at The Indigo Road Hospitality Group, who focuses on the company’s restaurants and F&B concepts.
Resources and Links
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.