In the introduction of his book, “Hotel, an American History,” A.K. Sandoval-Strausz writes: “The hotel as we know it today did not evolve randomly or naturally, nor did it develop as some sort of automatic response to structural needs. Rather, it was the deliberate creation of an identifiable group of people who lived in a specific place and time.”
Hotels, he writes, are an artifact of an epochal shift, an important period in history. At the same time, the hotel is a microcosm of key challenges of modern life.
In the year 2020, we are living in an unprecedented, and therefore historical time.
America’s hotels are telling the stories of the coronavirus pandemic and its impact on the economy and the people who depend on a thriving hospitality industry for their welfare.
It is the hotel’s designers who help tell a story through branding, architecture and interior design.
This episode of Lodging Leaders explores what designers are doing to help hoteliers reimagine their properties in an age of heightened consumer awareness of health and wellness.
We feature Alpa Patel, founder and CEO of Spaceez, a web-based interior design company that caters to motels and hotels in the economy and midscale segments; Patti Tritschler, founder and CEO of Interior Image Group, an interior designer for branded and boutique hotels; Roger Hill, CEO of The Gettys Group, and his colleague Ron Swidler, the global hotel design firm’s chief innovation officer; and Steve Palmer, managing partner at The Indigo Road Hospitality Group, who focuses on the company’s restaurants and F&B concepts.
Resources and Links
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.