In a recent Zoom conference hosted by the African American Chamber of Commerce of Greater Cincinnati and Northern Kentucky, hospitality entrepreneur Kristin Kitchen talked about her lodging company that showcases Black heritage and supports minority-owned companies.
Kitchen is part of a trend toward building hospitality ventures related to Black history and culture, a sub-sector of the $200 billion global Heritage Tourism movement, which also ranks as the fastest-growing travel trend in America.
As with most hospitality ventures, Kitchen and her company, Sojourn Heritage Accommodations, are struggling to do business amid the coronavirus pandemic, but the effort to increase the number of Black-owned hotels continues, albeit at a reduced pace.
During the business lull, two entrepreneurs new to the scene are developing fresh concepts that celebrate Black culture and cater to the next generation of travelers.
In this episode of Lodging Leaders we feature Damon Lawrence, founder of Homage Hospitality Group in Oakland, California, and Robin Staten, founder of Tiny Urban Escapes in Indianapolis, Indiana. They share their visions for independent boutique accommodations and how they’re preparing to capitalize on pent-up demand during and after the coronavirus crisis.
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It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.