In a recent Zoom conference hosted by the African American Chamber of Commerce of Greater Cincinnati and Northern Kentucky, hospitality entrepreneur Kristin Kitchen talked about her lodging company that showcases Black heritage and supports minority-owned companies.
Kitchen is part of a trend toward building hospitality ventures related to Black history and culture, a sub-sector of the $200 billion global Heritage Tourism movement, which also ranks as the fastest-growing travel trend in America.
As with most hospitality ventures, Kitchen and her company, Sojourn Heritage Accommodations, are struggling to do business amid the coronavirus pandemic, but the effort to increase the number of Black-owned hotels continues, albeit at a reduced pace.
During the business lull, two entrepreneurs new to the scene are developing fresh concepts that celebrate Black culture and cater to the next generation of travelers.
In this episode of Lodging Leaders we feature Damon Lawrence, founder of Homage Hospitality Group in Oakland, California, and Robin Staten, founder of Tiny Urban Escapes in Indianapolis, Indiana. They share their visions for independent boutique accommodations and how they’re preparing to capitalize on pent-up demand during and after the coronavirus crisis.
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Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.
Whether they’re new to the concept or they’ve worked in lodging for years, women are an emerging force in hotel development, investment and ownership. Several industry leaders are making significant strides in building programs that encourage and support women interested in becoming hotel owners and investors. This report examines new projects and updates the status of existing efforts by industry leaders to recruit women as owners and help them hurdle barriers such as critical access to capital.