Home-sharing or short-term-rental platforms saw business surge during the 2020 pandemic year. The momentum continues this year as many travelers hitting the road in the shadow of the coronavirus pandemic prefer houses over hotels. In this report, Lodging Leaders explores what’s driving not only the home-sharing sector, but also buoying extended-stay hotels, including branded residential-style accommodations that are a hybrid of hotel and home. Alternative lodging’s business strategy holds important lessons for hoteliers seeking new ideas in rebuilding business momentum as the hotel industry recovers from the coronavirus crisis.
CHMWarnick and Pinnacle Advisory Group in April announced their decision to strategically align their businesses and bring more services and solutions to a hotel industry still in the throes of the coronavirus crisis. While properties in many markets are experiencing a business revival led by leisure travel, many others continue to work their way out of a maze of financial challenges. Lodging Leaders explores the partnership and what it signals for the industry as it pushes toward a post-pandemic recovery.