324 | Independent But Not Alone: Franchisers’ soft-brand engines drive business to struggling hotels

Independent hotels struggled just as much as their franchised cousins when the coronavirus pandemic first struck the U.S. in spring 2020. Hundreds of independent properties temporarily closed amid the downturn in business and government shutdowns. Among those that reopened the soonest were independent hotels that are part of soft-branded collections. In Episode 324, Lodging Leaders explores how being attached to a brand engine enabled owners and operators of independent properties to regain their financial footing amid the pandemic recession.