November 17, 2021
346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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FEATURING
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Bruce Ford
Senior Vice President and Director of Global Business Development
Lodging Econometrics
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Larry Spelts
President of Lodging and Lifestyle Adventures
The Indigo Road Hospitality Group
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Sam Trotter
Director of Digital Marketing and Customer Experience
The Indigo Road Hospitality Group
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