November 17, 2021

346 | Repositioning For Recovery: Hotel conversions to outpace new builds

Story By:
Judy Maxwell
Audio By:
Jon Albano
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video

31:43

Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.

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