Cierra Bickel is director of sales at the Holiday Inn Express & Suites Cincinnati NE Redbank. She was behind the front desk in the early days of the COVID-19 pandemic when a man, a woman and their son came in to book 26 rooms for two nights. Overjoyed at having unexpected business, Bickel was in for a shock when the man told her they did not intend to stay in the hotel. Bickel tells what happened next in What’s Your Story? and was featured in our digital conference called LodgingStream: A Brave New World that took place live on April 30.
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
She Has a Deal is a hotel development competition in which all-women teams pitch their ideas to prospective investors to win $50,000 in equity toward their project. Tracy Prigmore, founder and CEO of TLTSolutions, a hotel investment group, created She Has a Deal to open doors for women interested in hotel ownership. Five teams will read more