LODGING LEADERS

CORONAVIRUS PANDEMIC

As the U.S. navigates the health and economic threats from the new-coronavirus pandemic, Long Live Lodging / Lodging Leaders podcast is covering the impact of the crisis on the hotel industry. We’re committed to keeping you updated on developments related to the COVID-19 outbreak, which on March 13 the White House declared a national emergency. Lodging Leaders has increased its weekly podcasts to provide news and information across a range of topics related to the crisis. Complementing the audio programs, Long Live Lodging features a multimedia section that adds context to the podcast reports with articles, photos, videos and links to additional information.

311 | Shelters From the Norm: Hotels used for hospitals and housing face unexpected problems

  • 311 | Shelters From the Norm: Hotels used for hospitals and housing face unexpected problems
    CORONAVIRUS
    March 3, 2021

    311 | Shelters From the Norm: Hotels used for hospitals and housing face unexpected problems

    A year ago, Darshan Patel, CEO of Hotel Investment Group in San Diego, California, was one of the first hoteliers in the U.S. to step up and offer properties to overwhelmed hospitals seeking places to care for COVID and non-COVID patients as well as vulnerable populations. As the crisis eases and Hotel Investment Group works to return the hotels to business, Patel is negotiating with local governments to pay for the wear and tear on the properties. Patel is not alone as many hoteliers are unexpectedly dealing with problems that state and local governments’ urgent decisions have created, including property damage, increased costs and eviction bans. This report is the second in a two-part series examining the pros and cons of opening hotels to alternative uses during the pandemic. It is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 310 | Hotels Convert to Housing: Federal COVID-19-relief funds fuel transactions
    CORONAVIRUS
    February 24, 2021

    310 | Hotels Convert to Housing: Federal COVID-19-relief funds fuel transactions

    Dhruv Patel, president of Ridgemont Hospitality, in October shared a bittersweet moment with his parents, Pravin and Sima Patel, when the family business sold the first motel that Pravin had built from the ground up more than 30 years ago. But they rest assured knowing it was the right decision because the 22-room property is being converted into affordable housing for military veterans at risk of homelessness. The transaction is among hundreds taking place across the U.S. as state and local governments work with non-profit agencies to create affordable housing solutions for vulnerable populations amid the COVID-19 pandemic. In Episode 310 Long Live Lodging reports on the financial and legal aspects of what it takes to convert a hotel into long-term housing. This report is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 308 | From Guests’ Mouths to Managers’ Ears: J.D. Power study reveals what satisfies hotel customers in COVID-19 age
    CORONAVIRUS
    February 17, 2021

    308 | From Guests’ Mouths to Managers’ Ears: J.D. Power study reveals what satisfies hotel customers in COVID-19 age

    Crestline Hotels & Resorts, a third-party management company in Fairfax, Virginia, recently celebrated its first-place position in J.D. Power’s inaugural Third-Party Hotel Management Guest Satisfaction Benchmark. Long Live Lodging features Aaron Olson, senior vice president of operations at Crestline, and Andrea Stokes, who led the benchmark study at J.D. Power. They share best practices hotel managers are implementing to keep guest satisfaction at an all-time high, especially in the midst of the coronavirus pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 306 | Calculated Risks: Catastrophic 2020 means higher insurance costs for hotels
    CORONAVIRUS
    February 10, 2021

    306 | Calculated Risks: Catastrophic 2020 means higher insurance costs for hotels

    Ben Seidel is founder, president and chief executive of Real Hospitality Group, a third-party manager with a portfolio of more than 100 hotels. Like most owners and managers, Seidel and his team view the coronavirus pandemic as the biggest risk facing hotel performance but acknowledge that other threats also loom large. The number and severity of climate-related catastrophes in the U.S. broke a record in 2020. As a result, Seidel has seen property insurance costs dramatically increase for 2021. Long Live Lodging explores how changes in commercial insurance coverage is affecting the hotel industry. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 303 | Hotel Tech Goes Viral: COVID pandemic forces industry to modernize operations
    CORONAVIRUS
    January 27, 2021

    303 | Hotel Tech Goes Viral: COVID pandemic forces industry to modernize operations

    The coronavirus pandemic is forcing hoteliers to deploy new technology to run more cost-efficient businesses and to ensure customers that properties are safe by providing such services as contactless check in and mobile key. Long Live Lodging explores how the COVID-19 outbreak has invigorated hotels’ adoption of tech solutions and looks at what types of products owners and operators are investing in during the coronavirus crisis and for the post-pandemic era. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 302 | Value Judgment: Hotel asset pricing in COVID-19 age is different from previous recessions
    CORONAVIRUS
    January 20, 2021

    302 | Value Judgment: Hotel asset pricing in COVID-19 age is different from previous recessions

    Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 301 | The Road Warrior Ahead: Business travel will come back ‘with a vengeance,’ say experts
    CORONAVIRUS
    January 13, 2021

    301 | The Road Warrior Ahead: Business travel will come back ‘with a vengeance,’ say experts

    Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 300 | 2020 Hindsight: Lodging Leaders reviews hot topics, gives sneak peek of what’s ahead
    CORONAVIRUS
    January 6, 2021

    300 | 2020 Hindsight: Lodging Leaders reviews hot topics, gives sneak peek of what’s ahead

    Long Live Lodging, an online multimedia news organization that covers the hospitality industry, found itself tossing aside its plans for news coverage late in the first quarter of 2020, when the coronavirus pandemic hit the U.S. and devastated the hospitality industry. The year turned out to be ground-breaking for Long Live Lodging, which developed the industry’s first live digital conference, and its podcast, Lodging Leaders, which increased its followers through timely, credible and balanced reporting on trends and issues driving the industry during the historic year. The company also won international recognition for its coverage of the COVID-19 crisis and its work as a whole. Long Live Lodging is a startup media company, formed in 2019, with Lodging Leaders, which was founded in 2015. In today’s report, we celebrate the podcast’s 300th episode. Podcast founder and co-host Jon Albano and co-host Judy Maxwell have a free-wheeling conversation in which they review the top podcasts of 2020 (Can anyone say ‘fair franchising’?) and give a brief preview of what the media organization plans for 2021.

  • 299 | Conserve Cash, Save the Hotel: What asset managers are doing to survive the long COVID winter
    CORONAVIRUS
    December 30, 2020

    299 | Conserve Cash, Save the Hotel: What asset managers are doing to survive the long COVID winter

    The damage wrought on hotel businesses by the coronavirus pandemic is wide and deep. But the longevity of the pandemic is proving to be truly devastating, especially as the U.S. experiences another surge in the infection rate. In the early days of the crisis, owners, operators and asset managers acted quickly to prevent hotels from closing. Some advisers helped owners weigh the pros and cons of remaining open or temporarily closing. As the pandemic continues its assault, hotel operators are figuring out ways to stabilize their businesses while holding out hope the vaccine will trigger the start of a recovery. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 298 | Ready to Order: Ghost kitchen concepts may save the restaurant industry
    CORONAVIRUS
    December 16, 2020

    298 | Ready to Order: Ghost kitchen concepts may save the restaurant industry

    The coronavirus pandemic has forced restaurants to close or scale back in-house dining operations in response to government mandates and residents sheltering in place. The crisis is accelerating the emerging trend of “ghost kitchens,” restaurants that cook up delivery-only menus and depend on third-party delivery services such as DoorDash and Uber Eats to serve their customers. Adding a tech-driven delivery model to any restaurant, whether it’s stand-alone or inside a hotel, could generate new streams of revenue and save businesses and jobs. Long Live Lodging explores the ghost kitchen concept and how meal delivery has permanently changed the hospitality industry. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 297 | Reply All: How hotels can use email to build back business
    CORONAVIRUS
    December 9, 2020

    297 | Reply All: How hotels can use email to build back business

    The coronavirus pandemic has affected nearly every aspect of business. Consumer buying habits are no exception as more sales than ever have shifted online. Omnisend recently charted a dramatic increase in consumers’ response to emails from retailers since the start sheltering in place.
    The hospitality industry can take a page from retailers’ email-marketing playbook as hotels and other accommodations brainstorm for creative ways to reach out to a captive audience of travel consumers.
    We explore how hotels can use email to connect with both loyal and prospective guests as the lodging industry prepares to emerge from its COVID-19 quarantine. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 296 | Flexible Business Model: Apartment-hotels are an emerging trend in an industry in crisis
    CORONAVIRUS
    December 2, 2020

    296 | Flexible Business Model: Apartment-hotels are an emerging trend in an industry in crisis

    It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 295 | Doing Well: Coronavirus pandemic advances wellness design and programs in hotels
    CORONAVIRUS
    November 18, 2020

    295 | Doing Well: Coronavirus pandemic advances wellness design and programs in hotels

    The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 293 | Crisis Managers: Coronavirus challenge redefines GM role
    CORONAVIRUS
    November 4, 2020

    293 | Crisis Managers: Coronavirus challenge redefines GM role

    General managers of hotels throughout the U.S. are redefining their job descriptions as they make beds, do laundry, vacuum lobbies and patrol parking lots – all jobs once done by employees they’ve had to lay off when the coronavirus pandemic struck in March. GMs also are charged with cutting costs and finding ways to maintain asset values amid a steep downturn in business. A recent study shows that even though hotels are calling some employees back to work, the number of hours GMs are spending at work has not decreased. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 292 | People of Persuasion: Travel influencers grow in sophistication and significance in COVID-19 age
    CORONAVIRUS
    October 28, 2020

    292 | People of Persuasion: Travel influencers grow in sophistication and significance in COVID-19 age

    Hoteliers might think of a travel influencer as a selfie-obsessed millennial looking to wrangle a free night stay in exchange for a positive review. But in the COVID-19 age even influencers would agree: Nobody’s got time for that. Influencers have come of age and are turning out to be digitally savvy sophisticated content creators who can be part of a hotel’s marketing strategy as it works to emerge from the coronavirus crisis with new business on the books. Long Live Lodging peeks into the world of travel influencers and how they generate online content that promotes people, places and things to audiences traditional marketing might never reach. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 291 | On The Brink: Hotel associations lobby on Capitol Hill to ward off disaster
    CORONAVIRUS
    October 21, 2020

    291 | On The Brink: Hotel associations lobby on Capitol Hill to ward off disaster

    Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the industry to implore Congress to act soon before half of the country’s hotels go into foreclosure. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

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