LODGING LEADERS

CORONAVIRUS PANDEMIC

As the U.S. navigates the health and economic threats from the new-coronavirus pandemic, Long Live Lodging / Lodging Leaders podcast is covering the impact of the crisis on the hotel industry. We’re committed to keeping you updated on developments related to the COVID-19 outbreak, which on March 13 the White House declared a national emergency. Lodging Leaders has increased its weekly podcasts to provide news and information across a range of topics related to the crisis. Complementing the audio programs, Long Live Lodging features a multimedia section that adds context to the podcast reports with articles, photos, videos and links to additional information.

325 | Unique Experience: Independent boutique hotels rebuild the post-pandemic playing field

  • ‘Not everybody is getting the message’
    CORONAVIRUS
    May 27, 2020

    ‘Not everybody is getting the message’

    Memorial Day weekend enticed many Americans to travel to destinations such as beach towns, mountain resorts and amusement parks as states are in the midst of lifting shelter-in-place directives and reopening their economies. Many hotels in these markets reported occupancies similar to pre-COVID-19 days. As the industry gets back to business, it will be anything but normal as owners and operators adapt to new health and safety protocols. In this report, Long Live Lodging looks at what brands, owners and advisors are doing to help the industry adjust to doing business amidst the coronavirus threat. This is part of an ongoing report about the coronavirus and its impact on the hotel industry.

  • 271 | Clean Breaks: Hotels face new expectations of health and safety in the age of COVID-19
    CORONAVIRUS
    May 27, 2020

    271 | Clean Breaks: Hotels face new expectations of health and safety in the age of COVID-19

    The U.S. hotel industry has begun its comeback as all states are reopening their economies. The numbers show that occupancy is slowly but steadily increasing as hotels get back to business. But, to be sure, it is not business as usual. Relatively few hotels completely closed during the coronavirus pandemic. More than 80 percent remained read more

  • ‘Stay True to Your Hotel’s Brand’
    CORONAVIRUS
    May 20, 2020

    ‘Stay True to Your Hotel’s Brand’

    Easing your hotel back into business is tricky as many Americans remain reluctant to travel despite states taking steps to re-open their economies. Hotel marketing experts say it’s smart business to target domestic leisure travelers with promotional messages. But easy does it. To start off, look in your so-called backyard for prospective business because those who’ve stayed at your hotel before will be more willing to stay again post-COVID-19 pandemic. This report is part Long Live Lodging’s ongoing special coverage of the coronavirus crisis and its impact on the hotel industry.

  • 270 | Critical Messages: Hotel marketing in the wake of COVID-19
    CORONAVIRUS
    May 20, 2020

    270 | Critical Messages: Hotel marketing in the wake of COVID-19

    With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry. But hotel marketing experts we interviewed say business will be read more

  • Hotel Owners Seek a New Way Forward
    CORONAVIRUS
    May 13, 2020

    Hotel Owners Seek a New Way Forward

    Parts of the U.S. hotel industry are in the very early stages of reopening amidst the COVID-19 pandemic. Twenty-five states are reopening in phases as others remain closed or are partially reopening, reports the U.S. Chamber of Commerce. In this story, Long Live Lodging reports on how owners plan to move forward and get back read more

  • 269 | Rays of Light: Hotels are guiding beacons as states reopen economies
    CORONAVIRUS
    May 13, 2020

    269 | Rays of Light: Hotels are guiding beacons as states reopen economies

    The COVID-19 crisis is far from over. How long the crisis remains is still an unknown. As many states are taking steps to reopen their marketplaces, government leaders and business owners may want to look to the hotel industry for some best practices. While nearly 20 percent of the nation’s 57,000 hotels have closed, according read more

  • What’s a Hotel Worth Today?
    CORONAVIRUS
    May 6, 2020

    What’s a Hotel Worth Today?

    As U.S. hotels close or dramatically scale back business during the COVID-19 pandemic, it’s difficult to assess the value of a lodging asset that may or may not be able to recover from steep losses in revenue. And some hotel segments, such as economy extended stay, are doing well when compared to their higher priced read more

  • 268 | Peaks and Valleys: COVID-19 crisis cuts hotel values and creates opportunity
    CORONAVIRUS
    May 6, 2020

    268 | Peaks and Valleys: COVID-19 crisis cuts hotel values and creates opportunity

    Suzanne Mellen, senior managing director and practice leader at HVS, has been in the hotel valuation business for 40 years. She’s witnessed a lot of ups and downs. She’s also noticed how investors are eager to talk about their hotel’s market value during the good times but reluctant to face the truth in a downturn. read more

  • 267 | Comeback Opportunity: LodgingStream digital conference looks toward a post-COVID-19 future
    CORONAVIRUS
    April 27, 2020

    267 | Comeback Opportunity: LodgingStream digital conference looks toward a post-COVID-19 future

    This episode features sound bites from previous podcast reports covering the coronavirus pandemic and its impact on the hospitality industry. The voices belong to Lily Mockerman, Dave Shah, Darshan Patel, Andressa Chapman, Jamie Lane and Ron Mitchell. They have all been featured in our special news project that’s focused on the crisis. So far, we’ve read more

  • Hospitality workforce to shape shift in post-COVID-19 industry, experts say
    CORONAVIRUS
    April 22, 2020

    Hospitality workforce to shape shift in post-COVID-19 industry, experts say

    Joel Carver is founder and CEO of the Carver Cos., which recruits and trains industry employees from executives to rank-and-file to temporary workers. Carver’s worked through various economic crises but he’s never seen the likes of the COVID-19 pandemic and how it’s decimated the nation’s hospitality sector. He is among several industry recruiters who anticipate a post-crisis recovery albeit one that unfolds in an altered reality. This report is part of Long Live Lodging’s ongoing special report on the coronavirus and its impact on the hotel industry.

  • 266 | Return Policies: Hotel industry works out rehiring plans
    CORONAVIRUS
    April 22, 2020

    266 | Return Policies: Hotel industry works out rehiring plans

    As the recognized COVID-19 infection rate began to gain strength in the U.S. in mid-March, lodging industry analysts said they expected at least half of the nation’s 4 million hotel employees would be laid off. It’s a startling number when you consider that six weeks ago, most hospitality jobs were firmly intact. In fact, in read more

  • Hotel Owners Dissatisfied With Franchisers’ Crisis Response
    CORONAVIRUS
    April 15, 2020

    Hotel Owners Dissatisfied With Franchisers’ Crisis Response

    The COVID-19 crisis has practically paralyzed the engines that drive the U.S. economy, including the lodging industry. One of the cogs that turn the wheel is the hotel franchising system. While many hotel franchisees have long been dissatisfied with the power franchisers exert over their businesses, the coronavirus crisis has exposed even greater levels of read more

  • 265 | Franchising In Deconstruction: COVID-19 crisis amplifies problems in brand licensing
    CORONAVIRUS
    April 15, 2020

    265 | Franchising In Deconstruction: COVID-19 crisis amplifies problems in brand licensing

    Earlier this year, a large group of hotel owners began to organize and create a comprehensive push back at the hotel franchising model. Fair Franchising Initiative held its launch conference on March 5, a little more than a week before President Trump declared a national emergency as the new coronavirus pandemic spread to the U.S. read more

  • Hoteliers Among Mass Of Businesses Seeking Aid
    CORONAVIRUS
    April 10, 2020

    Hoteliers Among Mass Of Businesses Seeking Aid

    It was a week of high anxiety for U.S. hotel owners seeking financial relief from the federal government and the CMBS bond market. Hotel owners rushed applications to SBA-approved lenders to qualify for the agency’s Paycheck Protection Program. Some primary lenders such as JP Morgan cut off applications, saying they had met their quota as read more

  • 264 | Seeking Signs of Relief: Hoteliers wade through financial aid programs and proposals
    CORONAVIRUS
    April 10, 2020

    264 | Seeking Signs of Relief: Hoteliers wade through financial aid programs and proposals

    As the recognized COVID-19 outbreak in the U.S. and the nation’s subsequent shutdown approaches its fifth week, hotels and other small businesses are seeing some relief ahead. Federal financial aid is coming in the form of loans and grants from the Small Business Administration. In the past week, hundreds of thousands hotel owners have filed read more

  • Cybercrime During COVID-19 a Serious Threat to Business
    CORONAVIRUS
    April 8, 2020

    Cybercrime During COVID-19 a Serious Threat to Business

    As the U.S. navigates the health and economic threats from the new-coronavirus pandemic, Long Live Lodging / Lodging Leaders podcast is covering the impact of the crisis on the hotel industry. We’re committed to keeping you updated on developments related to the COVID-19 outbreak, which on March 13 the White House declared a national emergency. read more

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