CORONAVIRUS
COVID-19 Capital Stack Warning
CORONAVIRUS
As hoteliers struggle to keep some remnant of their hotels operating, finance advisers issue a caveat emptor. SBA emergency loans are useful in crisis but only if certain elements are in place, says Dave Shah founder of Pineapple Capital Group. Paul Darrow of PHD Financial reminds prospective small-business borrowers the loans will have to be paid back. Both experts say business owners should review their cash flows and ability to take on more risk before signing any new loans or revised financing documents. In Episode 258, Long Live Lodging examines what financial solutions are available to hotel owners during the crisis, including the SBA emergency loan programs.
CORONAVIRUS
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342 | Live Long and Prosper: Hospitality industry embraces senior living
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.
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341 | One Big Happy: Travel survey reveals how hotels can attract families
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.