“Equal opportunity for people of color in the United States remains an unrealized goal.”
That is the opening statement in a recently released study by NAACP.
The same opening statement appears in the organization’s 2012 report on diversity in the U.S. hotel industry.
The 2019 study titled “Opportunity & Diversity Report Card: The Hotel & Lodging Industry,” not only shows stagnation in racial equality in hospitality workplaces, it reveals African Americans have lost ground over the past decade in their climb to the top in U.S. hotel companies.
The report card examines the efforts of four major hotel corporations to diversify their workforces, from rank-and-file all the way up to the C-suites.
None of the companies – Marriott International, Hilton Worldwide, Hyatt Hotels Corp. and Wyndham Hotels & Resorts – fared well in the study, which was based on research performed in 2017. Grades ranged from Bs to Fs in various categories such as hiring, promotion and supplier diversity.
The research was limited. NAACP surveyed the highest-earning companies and their corporate-owned and managed hotels. Franchised properties were not included. But the NAACP and other minority leaders hope to change that dynamic by pushing for information on the diversity of franchisees, as well as who is working in their branded hotels.
In this episode, we take a closer look at the latest report. We hear from Marvin Owens, senior director of economic development at the NAACP; Andy Ingraham, president and CEO of the National Association of Black Hotel Owners, Operators and Developers; and Dyshaun Hines and Skye Curry, graduate students in hospitality administration. We also feature remarks by Hilton CEO Chris Nassetta, who Ingraham interviewed at last week’s NABHOOD summit in Miami, Florida.
Resources and Links
CHMWarnick and Pinnacle Advisory Group in April announced their decision to strategically align their businesses and bring more services and solutions to a hotel industry still in the throes of the coronavirus crisis. While properties in many markets are experiencing a business revival led by leisure travel, many others continue to work their way out of a maze of financial challenges. Lodging Leaders explores the partnership and what it signals for the industry as it pushes toward a post-pandemic recovery.
Frances Kiradjian understands resiliency. The Los Angeles businesswoman founded Boutique & Lifestyle Leaders Association 12 years ago at the dawn of the Great Recession. Today, the association boasts hundreds of members from all over the world and is the hallmark for independent boutique lifestyle hotels. During the pandemic year 2020, Kiradjian watched boutique hoteliers dig deep for creativity, operational courage and a positive outlook as the hotel industry quickly spiraled into crisis mode. Episode 325 of Lodging Leaders podcast features Kiradjian in the third and final installment of its series on independent hotels doing business amid the coronavirus crisis.