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June 23, 2021327 | No Place Like Home: What hotels can learn from Airbnb’s pandemic-recovery plan
Home-sharing or short-term-rental platforms saw business surge during the 2020 pandemic year. The momentum continues this year as many travelers hitting the road in the shadow of the coronavirus pandemic prefer houses over hotels. In this report, Lodging Leaders explores what’s driving not only the home-sharing sector, but also buoying extended-stay hotels, including branded residential-style accommodations that are a hybrid of hotel and home. Alternative lodging’s business strategy holds important lessons for hoteliers seeking new ideas in rebuilding business momentum as the hotel industry recovers from the coronavirus crisis.
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July 17, 2019221 | Home Sharing’s Heavy Hitters: Airbnb’s genius is branding (Part 2)
Last week, part one of our report on Airbnb looked at the home-sharing giant’s impact on hotel business performance. We reported on a study that shows for every 100 percent increase in Airbnb accommodations in a market, hotel RevPAR declines by an average 3 percent. We also reported a growth in the number of whole read more
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July 10, 2019220 | Disruptive Innovator: Measuring Airbnb’s impact (Part 1)
More than 10 years ago, the short-term home rental industry began to shapeshift with the birth of Airbnb. The technology company has quickly grown from a small peer-to-peer home-sharing platform into a virtual behemoth with more rooms than any hotel company on the planet. Today, Airbnb has more than 4 million listings in nearly 100,000 read more