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July 17, 2019221 | Home Sharing’s Heavy Hitters: Airbnb’s genius is branding (Part 2)
Last week, part one of our report on Airbnb looked at the home-sharing giant’s impact on hotel business performance. We reported on a study that shows for every 100 percent increase in Airbnb accommodations in a market, hotel RevPAR declines by an average 3 percent. We also reported a growth in the number of whole read more
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July 10, 2019220 | Disruptive Innovator: Measuring Airbnb’s impact (Part 1)
More than 10 years ago, the short-term home rental industry began to shapeshift with the birth of Airbnb. The technology company has quickly grown from a small peer-to-peer home-sharing platform into a virtual behemoth with more rooms than any hotel company on the planet. Today, Airbnb has more than 4 million listings in nearly 100,000 read more