Last week, part one of our report on Airbnb looked at the home-sharing giant’s impact on hotel business performance. We reported on a study that shows for every 100 percent increase in Airbnb accommodations in a market, hotel RevPAR declines by an average 3 percent.
We also reported a growth in the number of whole houses on online distribution channels as homes become “investor units.”
Meantime, more everyday homeowners have warmed up to the idea of making some extra money by sharing their digs with short-term travelers.
This week, in part two, we explore what’s good and smart about Airbnb and how hotels can successfully vie for travelers’ bookings and loyalty. We also take a look at new lodging trends spurred by the home-sharing movement.
We talk to Leslie James, head of marketing at AirDNA, a data research platform for the home-sharing industry. We hear from Paul Breslin of Horwath HTL and Mark Woodworth of CBRE Hotels Americas Research about the new generation of travelers driving the home-sharing trend. We also talk more with Makarand Mody, a researcher and assistant professor at Boston University School of Hospitality Administration who has published several studies about Airbnb and the home-sharing phenomenon. And with Hans Detlefsen of Hotel Appraisers and Advisors, who has ideas about hotel companies adopting some Airbnb business practices.
Do you love to mingle and meet new people or would you rather sit home and watch paint dry than subject yourself to a crowd of strangers? Today’s hospitality environment practically demands you attend conferences and other people-focused events if you’re going to be successful in business. But how do you: Make events work in read more
At the beginning of the Americas Lodging Investment Summit on Jan. 27th, a panel of women in hospitality leadership advised the audience that, in some cases, it is smart to move down a career rung to be able to make a much bigger climb up in the future. Forward, Women Advancing Hospitality, is a project read more