Last week, part one of our report on Airbnb looked at the home-sharing giant’s impact on hotel business performance. We reported on a study that shows for every 100 percent increase in Airbnb accommodations in a market, hotel RevPAR declines by an average 3 percent.
We also reported a growth in the number of whole houses on online distribution channels as homes become “investor units.”
Meantime, more everyday homeowners have warmed up to the idea of making some extra money by sharing their digs with short-term travelers.
This week, in part two, we explore what’s good and smart about Airbnb and how hotels can successfully vie for travelers’ bookings and loyalty. We also take a look at new lodging trends spurred by the home-sharing movement.
We talk to Leslie James, head of marketing at AirDNA, a data research platform for the home-sharing industry. We hear from Paul Breslin of Horwath HTL and Mark Woodworth of CBRE Hotels Americas Research about the new generation of travelers driving the home-sharing trend. We also talk more with Makarand Mody, a researcher and assistant professor at Boston University School of Hospitality Administration who has published several studies about Airbnb and the home-sharing phenomenon. And with Hans Detlefsen of Hotel Appraisers and Advisors, who has ideas about hotel companies adopting some Airbnb business practices.
More than 1,700 hotels in the U.S. closed in spring 2020 at the height of the coronavirus pandemic. At the end of August, 1,200 were closed, reported Kalibri Labs. Meantime, 840 new hotels opened last year and 900 are on track to open this year, according to Lodging Econometrics. Episode 337 of Lodging Leaders explores the challenges owners faced in reopening closed hotels as well as what owners and operators did to ramp up business at hotels that were at such low levels of occupancy, they might as well have been closed. We also feature owners who opened new properties during the pandemic. One owner we interviewed opened two new hotels while doing what it took to keep his existing properties in business. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
As America approaches the 20th anniversary of the terrorist attacks on its homeland, Lodging Leaders explores the impact 9/11 had on the U.S. travel sector. We feature hotel industry leaders who were on duty that fateful day and can recall the shock of the attacks, how they cared for frightened guests and how the event changed hotel operations. They also draw parallels to the coronavirus crisis and remind listeners of the resiliency of the nation’s hospitality industry.