Last week, part one of our report on Airbnb looked at the home-sharing giant’s impact on hotel business performance. We reported on a study that shows for every 100 percent increase in Airbnb accommodations in a market, hotel RevPAR declines by an average 3 percent.
We also reported a growth in the number of whole houses on online distribution channels as homes become “investor units.”
Meantime, more everyday homeowners have warmed up to the idea of making some extra money by sharing their digs with short-term travelers.
This week, in part two, we explore what’s good and smart about Airbnb and how hotels can successfully vie for travelers’ bookings and loyalty. We also take a look at new lodging trends spurred by the home-sharing movement.
We talk to Leslie James, head of marketing at AirDNA, a data research platform for the home-sharing industry. We hear from Paul Breslin of Horwath HTL and Mark Woodworth of CBRE Hotels Americas Research about the new generation of travelers driving the home-sharing trend. We also talk more with Makarand Mody, a researcher and assistant professor at Boston University School of Hospitality Administration who has published several studies about Airbnb and the home-sharing phenomenon. And with Hans Detlefsen of Hotel Appraisers and Advisors, who has ideas about hotel companies adopting some Airbnb business practices.
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more
Imagine holding a conference on racism, diversity and inclusion in Corporate America and seeing your event invaded by outsiders shouting racial epithets and vulgarities while flying both the Nazi and American flags. Actually, there is no need to imagine it because it happened earlier this month during a digital event organized by the founders of read more