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Hospitality in the age of COVID-19
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  • Hotel tech hits fast-forward button
    CORONAVIRUS
    June 3, 2020

    Hotel tech hits fast-forward button

    We all know the coronavirus crisis has dramatically impacted the hotel industry. As the U.S. lodging sector begins to reopen, technology solutions will move from nice-to-have to must-have in many hoteliers’ comeback strategies. The American Hotel & Lodging Association includes contactless service in its advisory on how to keep guests safe and secure in the age of COVID-19, and providers of guest-facing as well as back-office programs are poised to deliver solutions. This episode of Lodging Leaders explores the role technology is playing in the hotel industry’s comeback.

  • 272 | A New Digital Reality: Hotels turn to technology to redefine guest engagement
    CORONAVIRUS
    June 3, 2020

    272 | A New Digital Reality: Hotels turn to technology to redefine guest engagement

    As the U.S. lodging sector begins to get back to business amid the coronavirus crisis, technology will play a much bigger role in operations than before the outbreak paralyzed the industry. Technological solutions in operations and guest management were emerging in hotels before the COVID-19 pandemic. But experts say the next generation of tech is read more

  • ‘Not everybody is getting the message’
    CORONAVIRUS
    May 27, 2020

    ‘Not everybody is getting the message’

    Memorial Day weekend enticed many Americans to travel to destinations such as beach towns, mountain resorts and amusement parks as states are in the midst of lifting shelter-in-place directives and reopening their economies. Many hotels in these markets reported occupancies similar to pre-COVID-19 days. As the industry gets back to business, it will be anything but normal as owners and operators adapt to new health and safety protocols. In this report, Long Live Lodging looks at what brands, owners and advisors are doing to help the industry adjust to doing business amidst the coronavirus threat. This is part of an ongoing report about the coronavirus and its impact on the hotel industry.

  • 271 | Clean Breaks: Hotels face new expectations of health and safety in the age of COVID-19
    CORONAVIRUS
    May 27, 2020

    271 | Clean Breaks: Hotels face new expectations of health and safety in the age of COVID-19

    The U.S. hotel industry has begun its comeback as all states are reopening their economies. The numbers show that occupancy is slowly but steadily increasing as hotels get back to business. But, to be sure, it is not business as usual. Relatively few hotels completely closed during the coronavirus pandemic. More than 80 percent remained read more

  • ‘Stay True to Your Hotel’s Brand’
    CORONAVIRUS
    May 20, 2020

    ‘Stay True to Your Hotel’s Brand’

    Easing your hotel back into business is tricky as many Americans remain reluctant to travel despite states taking steps to re-open their economies. Hotel marketing experts say it’s smart business to target domestic leisure travelers with promotional messages. But easy does it. To start off, look in your so-called backyard for prospective business because those who’ve stayed at your hotel before will be more willing to stay again post-COVID-19 pandemic. This report is part Long Live Lodging’s ongoing special coverage of the coronavirus crisis and its impact on the hotel industry.

  • 270 | Critical Messages: Hotel marketing in the wake of COVID-19
    CORONAVIRUS
    May 20, 2020

    270 | Critical Messages: Hotel marketing in the wake of COVID-19

    With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry. But hotel marketing experts we interviewed say business will be read more

  • Hotel Owners Seek a New Way Forward
    CORONAVIRUS
    May 13, 2020

    Hotel Owners Seek a New Way Forward

    Parts of the U.S. hotel industry are in the very early stages of reopening amidst the COVID-19 pandemic. Twenty-five states are reopening in phases as others remain closed or are partially reopening, reports the U.S. Chamber of Commerce. In this story, Long Live Lodging reports on how owners plan to move forward and get back read more

  • 269 | Rays of Light: Hotels are guiding beacons as states reopen economies
    CORONAVIRUS
    May 13, 2020

    269 | Rays of Light: Hotels are guiding beacons as states reopen economies

    The COVID-19 crisis is far from over. How long the crisis remains is still an unknown. As many states are taking steps to reopen their marketplaces, government leaders and business owners may want to look to the hotel industry for some best practices. While nearly 20 percent of the nation’s 57,000 hotels have closed, according read more

  • What’s a Hotel Worth Today?
    CORONAVIRUS
    May 6, 2020

    What’s a Hotel Worth Today?

    As U.S. hotels close or dramatically scale back business during the COVID-19 pandemic, it’s difficult to assess the value of a lodging asset that may or may not be able to recover from steep losses in revenue. And some hotel segments, such as economy extended stay, are doing well when compared to their higher priced read more

  • 268 | Peaks and Valleys: COVID-19 crisis cuts hotel values and creates opportunity
    CORONAVIRUS
    May 6, 2020

    268 | Peaks and Valleys: COVID-19 crisis cuts hotel values and creates opportunity

    Suzanne Mellen, senior managing director and practice leader at HVS, has been in the hotel valuation business for 40 years. She’s witnessed a lot of ups and downs. She’s also noticed how investors are eager to talk about their hotel’s market value during the good times but reluctant to face the truth in a downturn. read more

  • ‘It was a Blessing’
    HUMANS OF LODGING
    May 4, 2020

    ‘It was a Blessing’

    Cierra Bickel is director of sales at the Holiday Inn Express & Suites Cincinnati NE Redbank. She was behind the front desk in the early days of the COVID-19 pandemic when a man, a woman and their son came in to book 26 rooms for two nights. Overjoyed at having unexpected business, Bickel was in read more

  • Stepping Up
    HUMANS OF LODGING
    May 4, 2020

    Stepping Up

    Sawan Patel is a second-generation hotelier and managing partner of Unity Hotels Group, a company his father, Hasu, founded in Houston, Texas. His fiancé works in the health care field and Patel heard at the beginning of the COVID-19 crisis in the U.S. how difficult it was for hospitals to obtain personal protection equipment such read more

  • Special Touch
    HUMANS OF LODGING
    May 4, 2020

    Special Touch

    Prakash Saraf was raised in Nepal, India, by parents who taught him the value of caring for the less fortunate. As a hotelier in Baltimore, Saraf sees firsthand how people struggle to survive. The COVID-19 pandemic has made it even harder for the poor and disenfranchised to stay safe. Saraf’s non-profit called Friends of Sparsh read more

  • It’s About Serving Others
    HUMANS OF LODGING
    May 4, 2020

    It’s About Serving Others

    Tejal Patel is founder of her own hotel company called Neem Tree Hospitality in Texas. At the beginning of the year, she began to help her family market its Fairfield Inn & Suites under construction in League City, Texas. As the coronavirus crisis took over the industry, Patel switched gears to focus on how best read more

  • Give Them Shelter
    HUMANS OF LODGING
    May 4, 2020

    Give Them Shelter

    Kal Patel is founder and CEO of Crestpoint Companies in Mason, Ohio. He owns and operates hotels in Ohio and Kentucky. Two are under construction and the others are operating at 5 to 10 percent occupancy since the crisis struck in mid-March. A few properties are housing homeless and dislocated residents as well as serving read more

  • A New Balance
    HUMANS OF LODGING
    May 4, 2020

    A New Balance

    Davonne Reaves owns and operates The Vonne Group, a hospitality advisory and consulting venture in Atlanta. A people-person, Reaves has found herself conducting business from home, deploying technology to hold meetings while caring for her 1-year-old son, who can’t attend day care during the COVID-19 crisis. Reaves believes the workplace and expectations of employers and read more

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